5 ways to launch your community on the right foot The first few weeks of a new community are critical. If your first users don’t
While it’s possible that recent successes in the NFT space may contradict this statement, it is the common consensus that a good NFT project is only as good as its roadmap.
For the non-savvy, an NFT roadmap – most often used in 10K generative PFP projects – is essentially a strategy outlining a project’s aspirations, usually broken down into a set of target milestones. “What’s in it for me? Is there utility? Wen merch?” For investors and collectors, it is a crucial factor in deciding whether they’ll trust a project enough to ape in or not.
What to do and almost as importantly, what to avoid? We thought about it and came up with 5 ideas you’re going to want to think about when creating your NFT roadmap:
Don’t be afraid to get creative with how you choose to present your NFT roadmap. When the project DeadFellaz released their roadmap 2.0, they literally enlisted the talents of a comic book artist and designed a short
Manga to announce it, proving they put time and effort in every aspect of their project.
Building a 10K generative PFP with 10 000 unique and colourful characters requires so much work it would be a waste just to stop there. What is their backstory? Where do they live? World building is an underrated aspect of NFT projects, but it can inject substance into your storytelling and make it truly wholesome.
When Azuki launched, their roadmap was actually called a “Mindmap” which was broken down into poetic themes which gave collectors a sense of entering a whole new narrative world.
A strong community will make or break an NFT project. What charities to donate to? What merch designs to drop first? Involving your community early in the decision making process through voting will not only create interaction but will help you build a meaningful and long lasting relationship with your holders.
When launching an NFT project, the community will inevitably want to know what kind of utility they can expect. Allowlists and merch drops all require money, and giveaways, well, not everyone wins them. We’re not saying not to do those, but they can be grounds for frustration down the line. Think of utility that is accessible to all holders and that generates value for them.
Whatever you do, don’t bite off more than you can chew. Set yourself and your team realistic goals you know you can complete. In addition, not everything you will want to do has to be revealed in your NFT roadmap. After DourDarcels minted, it came as a surprise to holders that a collaboration with famed concept store Colette was underway and that several giveaways were about to be announced.
It’s natural to want to get inspired by the BAYC and Moonbirds of the world, but the next out of the box roadmap idea has yet to be imagined. Your roadmap doesn’t have to follow any rules, in fact web3 is always under construction and always looking for creative builders. Think of a problem that need fixing and fix it.
At the end of the day, roadmaps exist to help founders hold themselves accountable and manage expectations. Some teams didn’t meet all their deadlines and still thrived, others overdelivered and still went to 0. None of it is an exact science and that’s what web3 is all about: experimenting, exploring and building.
Community enables all utility.