Facebook Groups have become a very popular way to gather fans together in a safe place. When you start to look at the groups that have been setup on Facebook there’s one common reason, the feeling of closed group community. This is something difficult to achieve on a Facebook page.
What are the advantages of bringing fans together in a close social group and how can the experience be improved?
As social media platforms have grown it’s become more and more difficult to reach the people you want to reach. And even after reaching them how do you keep them engaged? Facebook groups has gone someway to help, however, groups are pretty rigid in their appearance and limited in functionality, and of course, groups are part of Facebook’s eco system which is a ad led business model.
What is a better solution than Facebook Groups?
Considering the lack of granular control you get with a Facebook Group, their system is pretty good. However you’re still faced with the same age of issue of Facebook’s reach with all the clutter that goes with it. Cutting through this is tough even with a group. The alternative to a Facebook group should give as much control as possible and also allow a certain level of customisation.
This is where FanCircles comes in. We build community groups by fully branding the experience for fans. Our full social platform solution allows you to fully customise the experience and brand integration fans get which in turn pulls them closer to your brand and more closely connected. Our platform is very different in one way, you get your own branded platform with it’s own URL as well as our killer IOS and Android apps.
Take a look at some of the amazing features your own branded fan engagement platform bring and we’ll sure you’ll be impressed.
Author: Kevin Brown
Kevin, the CEO of FanCircles, is a serial entrepreneur with extensive experience in both the tech and music industries. He has managed arena-level artists and founded Affiliate Window (Awin.com), which he successfully exited in 2012 after its acquisition by Axel Springer. Recognizing the needs of artists and labels to connect directly with fans, he embarked on the journey of establishing FanCircles.
