Communities For Brand Led NFTs

When it comes to NFT utility ideas, brands moving into the NFT space are finding NFT utility is key to the success of their project, but what utilities should you add to your NFT?


Here are a few essential ideas to build utility into your NFT project.


1. NFT Communities

At the heart of any NFT project is community. In 2021 Discord was the default destination for NFT holders, but this is changing fast, and NFT Utility Ideas are evolving. As we move into brand-led NFT projects, the eventual buyers of NFTs are looking for a VIP experience, something like a club and a familiar and friendly place.

Rather than Discord, project holder club apps are becoming a place for the community to thrive between holders and none holders and, importantly, without the flippers trying to pull constant scams. So let’s get into NFT Utility Ideas.


2. So what makes a great NFT project holder community?

The key is a balance between giving none holders a peek at what they are missing out on.

Bringing all of your project fans into a safe space to post and comment, share thoughts, photos and video is the first step to a friendly community. But what does this look like if it doesn’t look like Discord? A more post and comment formatted platform fosters a more organised and easy to follow community without reinventing the wheel. It allows for discussion on a topic and an organised way to scroll through your community’s thoughts. With the ability to share videos and photos in posts, users can show their fandom without their content being lost in the history of a chat within minutes.


3. Digital Content Distribution

When it comes to distribution of gated digital content, it’s essential to provide easy access all from one platform. So whether you’re sharing holder only (or open access) video and live broadcasts to music and audio, your video and audio player should mimic that of Youtube and Spotify’s players.


4. Physical Distribution

When fulfilling physical distribution of products offered to your NFT holders, you’ll be needing privacy compliant user data. When users first register for an NFT holder app they register their name and email. We also collect other demographics on the user when needed. So airdropping merch becomes easy for both the project and holder.


Roadmap Item 1: Holder Community App

With a FanCircles powered NFT holder app, your holders and fans both feel part of something special. Add a brand app offering a community to your roadmap before launch. We can build your branded platform within 28 days, ready to go, so you’re ready to drop your first of your many NFT utility ideas at the right moment to propel your project forward and keep your community engaged and excited.

What about NFT holder validation?

With built-in holder validation, our platform lets users validate their ownership directly within our systems. You’ll have access to the demographics of your holders, something vital to understanding your audience. Our Metamask and Coinbase Wallet validation are already live and ready to go.

Kevin Brown
Author: Kevin Brown

Kevin, the CEO of FanCircles, is a serial entrepreneur with extensive experience in both the tech and music industries. He has managed arena-level artists and founded Affiliate Window (, which he successfully exited in 2012 after its acquisition by Axel Springer. Recognizing the needs of artists and labels to connect directly with fans, he embarked on the journey of establishing FanCircles.

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