What if you could have your own white label social media App?

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Social networks have been the gatekeepers of fan data for too long now. So we decided to change that when we began FanCircles almost 2 years go by building a white label social media app.

“Go up against the big social networks?“, I hear you say.
Yes, we are, and we can do it because the brand of an artist is as big as the social platform they are on (at least to their fans it is). Our platform, which is available as a web app, mobile app and TV app allows artists from bands to any celebrity, to take back the control of data they lost when they handed their fans over to mainstream social networks. The very networks charging them to reach their own fans.

Our platform is a white label social media network app with the features of Facebook, Twitter, YouTube and even Spotify. The key difference is when the app is installed the fan registers their details and the data is accessible to them.

White label social media

So how do you get users to download an app that does the same as other social networks out there?
Well, if you are an artist you have the perfect fan base. Your social followers. A ready-made audience ready to capture. It doesn’t take a lot to convince fans to register in your own app. All you have to do is upload exclusive video content to your app then Tweet and Facebook out to your followers about your app. Your fan base will register right away. They don’t even need the mobile app as it’s a web app too. Don’t forget you only need 1000 true fans to be a success when you have your own way to deliver the contact they love directly to them.

Then, and only then do you own the fan relationship.

So, that’s what we are doing to help artists – Giving back that control with an artist branded app that can be used like Facebook, Twitter, YouTube and even Spotify to put the artist back in control of their fan base, communications and data.

Why Have a Social media platform if you’ve got a mailing list?

Relying solely on a mailing list might seem like an outdated approach. While mailing lists offer direct communication with subscribers, they lack the dynamic engagement and real-time interactivity that a social media platform provides. The FanCircles platform bridges the gap by offering the best of both worlds. It functions as a dedicated fan engagement platform, akin to a social media space, where fans can interact, share content, and stay updated with real-time notifications. At the same time, it provides the directness of a mailing list, ensuring that messages reach fans without getting lost in the noise of crowded social media feeds. With FanCircles, brands, artists, and entities can enjoy the immediacy of a mailing list combined with the vibrant community-building features of a social media platform, ensuring a holistic and enriched fan engagement experience.

Kevin Brown
Author: Kevin Brown

Kevin, the CEO of FanCircles, is a serial entrepreneur with extensive experience in both the tech and music industries. He has managed arena-level artists and founded Affiliate Window (Awin.com), which he successfully exited in 2012 after its acquisition by Axel Springer. Recognizing the needs of artists and labels to connect directly with fans, he embarked on the journey of establishing FanCircles.

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