"It’s not rocket science, it’s about a genuine relationship between an artist and a fan"
Here’s an interesting figure to open with
89% of FanCircles-powered artist app users feel more connected to the artist on our subscription-based platforms than on any other – yes, that includes the (free to use) titans
of social media.
What’s that coming over the hill?
Subscription-based platforms for fans who want sustained engagement, exclusive content,
while being able to talk to other like-minded fans about the artist they love. We’ve been
talking about this for a while, and yet we’re still the best-kept secret in the music industry.
That’s why we asked the fans themselves..
We surveyed users of our platform, and this is what we found. The Survey focused on Free and Premium users, and we surveyed 207 people in total.
Industry Discussion
Kevin Brown, founder of FanCircles, recently took part in an online panel discussion hosted
by AIM titled “No Fans, No Money- Engage With Your Audience and Unlock Revenue in the Process”, which featured the following speakers;
- Lucy Pullin – Board Director of Featured Artists Coalition / Singer Songwriter / Artist Manager, ie:music
- Shingai Shoniwa – Artist + Director + Co-founder, Zimtron + The Floor
- Patrick Mills – Artist Lead, DICE
- Callum Johnson – Friend of AIM Manager, Association of Independent Music (AIM) (Moderator)
The conversation focused heavily on what a genuine fan wants from their favorite artists, highlighting the hugely popular exclusive Roundhouse gig by Robbie Williams, which
gave existing subscribers the chance to see him in a more intimate setting. Lucy Pullin, who was instrumental in putting this show together, added that people couldn’t just subscribe because of the gig announcement. Fans had to be already subscribed for a period of time, ensuring loyalty to the app was rewarded. A true reward for true engagement.
Of this particular idea, Lucy said “..It’s not rocket science, it’s about a genuine
relationship between an artist and a fan.”
It really is that simple. So why isn’t this already widespread and standard issue in the
industry? Just a few years ago, the subscription model for artists was seen as a naff throwback to the fanclub days of old. But this is the fan club for the modern fan.
For a closer look at how this applies to your situation, explore our fan pass platform for creators.
And the fans are indeed seeing the benefits. The artists are seeing the benefits, too.
Artists, managers and labels are looking for new ways
Artists, managers and labels are looking for a long term, sustainable way to maintain these direct relationships
FanCircles offers a wallet pass platform that delivers push notifications directly to your audience’s lock screen through Apple Wallet and Google Wallet. No app required. Your audience adds your branded pass in one tap, and you own the channel.
We’ve seen the countless bedroom “gigs” since lockdown began, but what happens when
everything goes back to (sort of) normal? Is everyone going to play every single week
online? No, do you know why not? Because it’ll get boring for everyone.
Subscription models allow the mutual understanding that fans are supporting the artist on
an ongoing basis, not paying for a one-off piece of content.
There’s been Band Chats, Song Masterclasses, Cooking, Wine Tasting, Film Reviews
and so much more happening on the GigRev artist apps over the last few weeks. The
feedback has been incredible – the fans absolutely love seeing their favorite artists doing
something different. There’s been live streamed performances, too, obviously but this is
just a snapshot of what these direct fan to artist relationships are going to look like in the
future!
The very near future.
A 15-minute call. Your brand on your lock screen before it ends.
