Organic Reach in Social Media Marketing is DEAD!

Organic reach in social media marketing is dead following the latest updates of Facebook algorithms. All of those followers you gathered over the years, all of those posts you now make, and all of the exposure FB once got you is now worth next to nothing.

Did you know that only 11 million people follow Apple, yet 63 million follow Adele?

Hard to swallow but very true. The problem with Facebook is that is was never really built for artists. Think about a Facebook page for a moment. Pages are set up for Organizations, Businesses, Products, or Services. For businesses, it works well because only customers or potential customers follow pages. They follow because they either have your product or are thinking of buying it.

For creators and artists, it’s a little different. Fans follow to keep track of what you’re doing, and most never go on to buy your music, tickets, or merch. Did you know that only 11 million people follow Apple, yet 63 million follow Adele? Yeah, crazy

And that’s where the problem lies. Adele is doing quite nicely, but she’s not earning 6 times more than one of the biggest companies in the world!

So how can an artist reach their fans when the cost of “Boosting” a post simply doesn’t yield a high enough return?

I want to tell you there is an answer to this, but there isn’t. Reaching 1 million fans can cost up to $10,000. And what are you boosting? Your video? Your link to Spotify? Maybe your latest album or merch? If you’re not doing this and your label is. Imagine how much of your budget is wasted on marketing to followers rather than fans. It simply doesn’t get a high enough ROI!

Organic reach is now so poor that many posts reach only 0.1% of your followers.

Of course, you have a choice to pay Facebook every time you want to reach more, but why should you? They’re your fans. You bought them to FB.
The problem with mainstream social platforms like FB, Instagram, and Twitter is that they are primarily advertising platforms with your posts mixed in to make it feel friendly.

With a FanCircles super fan powered fan platforms, you reach 100% of your fans because there is no advertising.

And even as an emerging creator, we have our wallet pass platform that grows with you.

We want you to reach your fan base because when your fans can talk to you and other fans, you can grow your community and foster a great relationship with the fans that matter. These are the fans that care and will grow with you as a creator.

FanCircles offers push notification software that delivers push notifications directly to your audience’s lock screen through Apple Wallet and Google Wallet. No app required. Your audience adds your branded pass in one tap, and you own the channel.