FanCircles Powered Apps

Connected TV Conversion Solution for Brands

A connected TV conversion solution for brands is essential because TV campaigns reach millions of viewers who cannot click, tap, or follow a link from their screen. PushPass replaces leaky landing pages with a wallet pass viewers add in one scan from the sofa. The pass stays on their phone permanently, giving you a direct lock screen channel to convert that viewer whenever you choose.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Connected TV conversion solution using QR codes and wallet passes for second screen behavior
THE PAIN POINT

Connected TV Ads Don’t Convert Cleanly

Connected TV campaigns generate attention but lose conversions. Whether the ad runs on streaming platforms, broadcast TV, or smart TV apps, the same issue appears: viewers cannot click, often scan a QR code, and then drop out of the funnel. Traffic is sent to slow landing pages, attribution disappears, and brands struggle to connect TV spend to real outcomes. As connected TV budgets grow, the gap between exposure and measurable conversion continues to widen.
THE SOLUTION

A Conversion Layer Designed for Second-Screen Behavior

FanCircles provides a connected TV conversion solution for brands that captures viewers when TV ads cannot convert directly. Instead of sending QR traffic to a landing page, viewers scan a QR code that instantly installs a branded wallet pass. This creates a persistent connection on the viewer’s phone, allowing brands to capture intent, follow up later, and measure outcomes over time. FanCircles turns TV exposure into an owned audience and a measurable conversion path, without requiring an app or complex integrations.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Product Highlights For Brands

App-free follow-up and conversion

Once the pass is installed, brands can send notifications without asking viewers to download an app, making follow-up simpler and more effective.

QR destinations built for TV ads

Replace leaky landing pages with a one-scan action that captures viewers immediately during TV exposure.

Wallet pass as a save-for-later mechanism

Match real TV behavior by allowing viewers to act later without losing the connection to the original campaign.

Push notifications without an app

Convert TV-driven interest into action through follow-ups that do not rely on email or SMS.

Conversion designed for second-screen behavior

FanCircles is built around how people actually respond to TV ads. Viewers scan a QR code while watching and act later. The wallet pass captures that moment of interest without forcing an immediate decision.

QR destinations that preserve intent

Most TV QR codes send viewers to landing pages that lose them instantly. FanCircles replaces that with a one-scan action that installs a wallet pass and keeps the brand connected to the viewer.

Measurable outcomes from TV exposure

Brands can track wallet installs driven by specific TV campaigns or creatives, turning TV from a reach-only channel into a measurable performance channel.

Works across streaming and broadcast TV

FanCircles supports connected TV apps, streaming platforms, and traditional TV ads wherever QR codes are used, giving brands a consistent conversion layer across formats.

Want more info? See what else you can do with the PushPass wallet pass solution.

Common Questions About Connected TV Conversion Solution for Brands

Why don’t TV ads convert cleanly today?

TV ads generate awareness but lack a frictionless way to capture interest. QR scans often lead to slow pages or unclear next steps, causing viewers to disengage.

Is this only about attribution or also about conversion?

It is both. FanCircles captures intent at the moment of exposure and then enables conversion later through owned channels, which aligns better with real TV viewing behavior.

Does this replace TV attribution tools?

FanCircles complements existing tools by capturing what most TV attribution systems miss: post-scan intent and delayed conversion behavior.

How does this differ from traditional TV attribution tools?

Most TV attribution tools infer outcomes using probabilistic models. FanCircles captures a viewer with a one-click action that allows constant connection giving brands a way to stay connected through a wallet pass..

Why not just use email capture after a QR scan?

Email capture introduces friction and often fails on TV. A wallet pass installs instantly and allows details to be collected later, at the viewer’s pace.

What kinds of brands benefit most from this?

Brands investing heavily in TV or streaming ads that want clearer performance signals and a way to build an owned audience from TV exposure.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

The gap between TV impressions and measurable conversions is growing as more viewing shifts to connected TV. Understanding connected TV attribution explains why standard tracking breaks in this environment. The fix starts with changing what the QR code leads to, because QR codes on TV underperform when they point to a purchase page instead of a wallet pass.

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Try PushPass

Try out PushPass today, scan the QR code, and add the FanCircles brand pass to your wallet instantly.