Connected TV Conversion Solution for Brands

A connected TV conversion solution for brands is essential because TV campaigns reach millions of viewers who cannot click, tap, or follow a link from their screen. PushPass replaces web pages that lose people with a wallet pass viewers add in one scan from the sofa. The pass stays on their phone, giving you a direct lock screen channel to convert that viewer whenever you choose.

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Connected TV conversion solution using QR codes and wallet passes for second-screen behaviour

THE PAIN POINT

Connected TV Ads Don’t Convert Cleanly

Connected TV campaigns generate attention but lose conversions. Whether the ad runs on streaming platforms, broadcast TV, or smart TV apps, the same issue appears. Viewers cannot click, the few who scan a QR code are sent to slow web pages, and many drop out before doing anything. Attribution disappears, and brands struggle to connect TV spend to real outcomes. As connected TV budgets grow, the gap between exposure and measurable conversion continues to widen.

THE SOLUTION

A Conversion Layer Designed for Second-Screen Behavior

PushPass provides a connected TV conversion solution for brands that captures viewers when TV ads can't convert directly. Instead of sending QR traffic to a web page, viewers scan a QR code and one tap adds a branded pass from our wallet pass system. This creates a persistent connection on the viewer's phone, so brands can capture intent, follow up later and measure outcomes over time. PushPass turns TV exposure into an audience you own and a measurable path to conversion, without an app or complex integrations.

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Product Highlights For Brands

App-Free Follow-Up and Conversion

Once the pass is added, brands can send notifications without asking viewers to download an app, which keeps follow-up simple.

Wallet Pass as a Save-for-Later

Match real TV behavior by letting viewers act later without losing the connection to the original campaign.

Conversion Designed for Second-Screen Behavior

PushPass is built around how people actually respond to TV ads. Viewers scan a QR code while watching and act later, and the wallet pass captures that moment of interest without forcing an immediate decision.

QR Destinations That Preserve Intent

Most TV QR codes send viewers to web pages that lose them. PushPass replaces that with a one-scan action that adds a wallet pass and keeps the brand connected to the viewer.

Measurable Outcomes From TV Exposure

Track the passes added by each TV campaign or creative, turning TV from a reach-only channel into one you can measure.

Works Across Streaming and Broadcast TV

PushPass works with connected TV apps, streaming platforms and traditional TV ads wherever a QR code can appear, giving brands one conversion layer across formats.

Common Questions About Connected TV Conversion Solution for Brands

Why don't TV ads convert cleanly today?

TV ads build awareness but rarely give viewers an easy next step. QR scans often lead to slow pages or unclear choices, so viewers lose interest before they act.

Does this replace TV attribution tools?

No, it works alongside them. Most TV and CTV attribution tools estimate outcomes from models, while a wallet pass gives you a real connection to each viewer who scanned, so you can follow up and see what they do next.

Does it work for broadcast TV as well as streaming?

Yes, any TV ad that can show a QR code works the same way, whether it runs on streaming services, smart TV apps or traditional broadcast channels.

What should the QR code in a TV ad lead to?

A wallet pass rather than a purchase page. Adding the pass takes one tap from the sofa, and you can make the offer later when the viewer is ready to buy.

Can viewers who search for the brand instead of scanning still join?

Yes, many TV viewers search for the brand rather than scan, so put the same pass on your homepage with its own campaign link and you can see how many joined that way.

How soon after the ad airs can we follow up?

As soon as a viewer has added the pass. A notification that evening or the next day, while the ad is still fresh, reaches their lock screen directly.

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