Send Push Notifications Without an App

Send push notifications without an app by using Apple Wallet and Google Wallet as your delivery channel. PushPass lets your audience add a branded pass with one tap, and every notification you send arrives directly on their lock screen. No app store approval, no download barrier, no friction for you or for them.

A 15-minute call. Your brand on your lock screen before it ends.

Phone showing lock screen push notifications that don't require an app.

Product Highlights For Agencies

Send push notifications without an app

Deliver lock screen notifications without asking users to download an mobile app, removing the biggest barrier to entry.

Native lock screen delivery

Notifications are delivered through Apple Wallet and Google Wallet, so they appear on the lock screen alongside other trusted alerts. Messages are seen instantly and can contain simple messages or messages with links.

One-tap add to wallet

It takes a single tap to install a brand wallet pass. That can be either a scan of a QR code or the click of a link, after which the pass is installed and ready to go.

High retention compared to apps

Wallet passes are very rarely deleted because they live next to your payment cards and tickets and other loyalty cards. They create a durable, long-lasting relationship without the need for an app.

Control notification timing and frequency

You decide when notifications are sent, who receives them, and what they link to. This allows you to communicate directly with your audience when you choose.

Links to any destination

Each notification can link to any URL, including videos, product pages, events, or and external sites. Messages arrive when people are ready to act, not while they’re passively browsing.

Built-in rewards and engagement tracking

You can reward users for interacting with notifications, sharing passes, or taking specific actions. This turns notifications into part of an ongoing loyalty relationship rather than one-off alerts.

Privacy-first and user controlled

Users opt in by adding the pass and can remove it or disable notifications at any time. No hidden data collection and no dependency on third-party platforms.

Want more info? See what else you can do with the PushPass wallet pass solution.

Common Questions About Send Push Notifications Without an App

Do users need to install an app to receive notifications

No. Notifications are sent through a digital wallet pass, so there is no app download needed. Users add the pass to Apple Wallet or Google Wallet and receive lock screen notifications. Simple as that.

How are these notifications different from app notifications

They appear in the same place on the lock screen, but without the need for an app. Because wallet passes are native to the phone, notifications are treated as high-priority alerts.

How do users add a wallet pass

Users can add the pass by scanning a QR code or clicking a link. The pass is added instantly with 1-tap (or click), without any clumsy form-filling. The goal is to get them into your ecosystem as easily as possible first.

Can notifications link to products or content

Yes. Notifications can link to any URL, including videos, product pages, offers, events, or external sites.

What happens if a user no longer wants notifications

Users can disable notifications or remove the pass at any time. The channel is fully opt-in and user controlled.

Is this compliant with privacy regulations

Yes. Personal data is only collected if and when a user chooses to provide it. Users remain in control and can opt out at any time.

A 15-minute call. Your brand on your lock screen before it ends.

The cost gap between app-based and wallet-based push notifications is significant. SMS marketing vs push notifications puts the economics in context alongside other channels. For the complete picture of how wallet-based delivery works in practice, the wallet pass platform covers the infrastructure from pass creation to notification analytics.

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Try PushPass

Try out PushPass today, scan the QR code, and add the FanCircles brand pass to your wallet instantly.