Why Wallet Pass Marketing Works
Wallet pass marketing asks your audience for a single tap, and in return gives you a way back to their phone whenever you've got something worth saying.
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Wallet Pass Marketing, the Short Answer
Wallet pass marketing works because it asks almost nothing of your audience and gives you a way back to them that lasts. While they’re interested they follow your link or point a camera at your QR code, a single tap puts your pass on their phone, whether they use Google Wallet or Apple Wallet. After that, their lock screen is yours to reach. Here are the six reasons it works.
Saying Yes to a Wallet Pass Costs Almost Nothing
Every channel wants something from people before it lets you in. The more you ask for, the fewer say yes, and of all of them a wallet pass asks for the least. That single tap is where the benefits of wallet passes start.
Wallet Pass Marketing Works Wherever They See You
On a phone, people tap a link. On a TV, a box or a poster, they scan a code. Either way they reach the same pass with the same single tap, so every place your brand appears grows one audience.
Tap a link
Scan a QR code
Interest Is Highest the Moment They See You
Someone sees your post, your email, your ad or your packaging, and for a moment they care. Leave it there and that interest fades. A wallet pass catches it while it’s there, and every push notification after that brings some of it back. Our wallet engagement platform shows you who comes back, and how often.
A Wallet Pass Lives Where People Keep Things
Phones get tidied, apps get deleted and inboxes get cleared, but Apple Wallet and Google Wallet hold what people actually use, their bank cards and their supermarket loyalty cards. A pass that earns its place stays there, and our wallet pass platform lets you refresh its artwork whenever you like, so it never looks out of date.
Pay to Win Them Once, Not Every Time You Speak
Ads charge you each time you want someone’s attention, and texts charge you per message. Once someone has your wallet pass there’s no charge per notification, so speaking to them again costs you nothing extra. Every time you’ve got news to share, the sums get better.
Wallet Pass Notifications Come From a Name They Chose
A text from a number nobody recognises looks like a stranger, however good the offer. A notification from your pass carries your name and your logo, from a brand they chose to add. That’s why we built our push notification platform on the wallet.
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Wallet pass marketing FAQs
Why does wallet pass marketing work?
Because the ask is tiny and the result lasts. Someone taps once while they’re interested, your pass goes into the wallet they already use every day, and after that you can turn up on their lock screen as a name they recognise, with no charge per notification.
Why do people say yes to a wallet pass so easily?
It asks for nothing they’d think twice about. There’s no app to find, no account to make and no phone number to hand over, just one tap on Add to Wallet.
Why does timing matter so much?
Interest is at its peak the moment someone sees you and fades quickly after. If one tap right then is all it takes, you keep the connection instead of hoping they remember you later.
Why point your links and QR codes at a pass instead of your website?
A website asks people to read, decide and act there and then, on a small screen. A pass asks for one tap and keeps the door open for later, when the timing suits them better.
Why use links and QR codes together?
Because your audience meets you in both kinds of place. Links reach them on their phone, in posts, bios, emails and messages, and QR codes reach them on screens, boxes and print. Both open the same pass, so every placement adds to one audience.
Why do people keep a wallet pass?
The wallet is where they keep things they use, like their bank cards and loyalty cards. A pass with a reason to be there, such as an offer, a level or something worth hearing about, sits alongside them.
Why is it cheaper to reach someone the second time?
With ads you pay for attention every time. With a wallet pass the work goes into winning them once, and after that each notification carries no charge, so every extra message improves the return on what you’ve already spent.
Why do people trust a notification from a pass?
It shows your name and logo, and it comes from a pass they added themselves. There’s no unknown number to wonder about.
Why not just run more ads?
Ads are good at being seen, and they still have a job to do. A pass makes that job worth more, because the people an ad brings in stay reachable after the budget has gone.
Why would someone remove a pass, and how do I avoid it?
Usually because the notifications stopped being worth reading. Send fewer and better ones, give your best people something they can’t get anywhere else, and keep the pass artwork fresh. Each pass has a ceiling of three in any 24 hours, and staying well under it keeps each one worth reading.
Why does wallet pass marketing work for influencers too?
An influencer is a brand, and the same reasons apply. The ask is just as small for their audience, and with their own pass the people who follow them stay within reach.