The Benefits Of Wallet Passes With Push Notifications
The benefits of wallet passes start with a single tap. Your audience adds your pass from a link or a QR code, with no app to download and nothing to fill in, and you can reach their lock screen from that moment on.
Then the pass keeps working for you. It rewards the people who engage, spreads from one phone to the next, and shows you which link, QR code and notification brought the results.
A 15-minute call. Your brand on your lock screen before it ends.
The benefits at a glance
One tap and they're in, with nothing to fill in
Most sign-ups ask for something first, a name, an email address or a phone number, and every question loses people. With PushPass the default is one tap. Your audience adds your pass to Apple Wallet or Google Wallet and you can reach their lock screen straight away.
Their details can come later. When someone chooses to register, to personalise their pass or claim a benefit, they give you their details willingly, after they’ve seen what your notifications are worth.
A soft ask like “join the club” wins because it matches the moment. They don’t have to buy anything or type anything, they just tap.
They scan or tap
A QR code on a screen, a poster or your packaging, or a link in an email, on your website or under a video.
One tap adds the pass
Straight into Apple Wallet or Google Wallet, with nothing to download and no questions asked.
You reach their lock screen
From that moment on, whenever you have something worth saying.
Your brand, front and centre.
We power it for you.
Your audience sees your name, logo, colours and artwork on the sign-up page, on the pass in their wallet and on every notification that arrives. The relationship they build is with you.
Behind the scenes we run the passes, the wallet updates, the notifications, the points and the levels. You get one dashboard that shows your audience growing day by day across Apple Wallet and Google Wallet, and what every notification brings in.
Change your artwork or colours for a new campaign and every pass in every wallet updates within seconds, with nothing for your audience to do.
Links and QR codes, equally at home
Your pass comes with a link and a QR code. They do the same job in different places, so you can reach your audience wherever they see you, online or off.
Links, wherever people can tap
In your emails and on your website, in podcast show notes, under a video or in a message. One tap on a phone adds the pass.
QR codes, wherever they can't
On screen in a YouTube video watched on the TV, in a TV ad, on billboards, packaging, posters and at your counter. One scan with the phone camera adds the pass.
Know which one brought them in
Name a campaign and PushPass gives it its own link and QR code, so you can see how many passes each podcast episode, billboard or TV ad added. Put your budget behind the ones that work.
Placement is everything. A poorly placed QR code converts as few as 0.004% of viewers. PushPass fits the call to action to the moment, and a well-placed pass can convert as many as 5%.
Send to everyone at once, or only to the people it's for
Write a notification and send it to every pass holder in one go. Or choose a loyalty level and send it only to your Gold members, or to a single pass holder. Each notification can carry its own link, so you can see who clicked.
You can send up to three notifications per pass in any 24 hours. That’s plenty, because this is a high-attention channel and restraint is rewarded.
(max 3 messages per 24 hours)
Your audience signs up the people around them
Most marketing stops with the person who saw it. A pass keeps going, from their phone to their friends’ phones.
Take a clothing brand like OAKLEN. It puts the link to its VIP pass in video descriptions and its link in bio, and the QR code on its TV ad and in sponsored videos with influencers. Everyone who adds the pass can then show it to the people around them, and each friend scans it from their phone and has it in one tap.
The person sharing earns points for every scan, so they have a reason to keep going, and every new pass holder can share it again. You see who shared, how many people joined through them and who’s climbing your loyalty levels because of it.
It’s word of mouth with receipts.
Rewards for the actions that matter to you
Loyalty levels on the front of every pass
Choose your levels and the points it takes to reach each one, Bronze, Silver and Gold or names of your own. Then choose the actions that earn points and what each one is worth. The level shows on the front of the pass, so people can see how far they’ve come.
It’s the same wallet loyalty behind our digital loyalty platform, with no separate app. We can also connect PushPass to your till system, so spending in your shops adds points automatically.
Know your best audience before they tell you their name
Every level change tells you something. A Bronze pass holder behaves differently from a Gold one, and PushPass knows which is which the moment their pass updates, with no email address, survey or sign-up form.
Your subscriber list shows who joined, when, through which campaign, and how they’ve engaged since. It’s your data, not ours and not a platform’s, and you can export it whenever you need it.
See exactly what's working
Every pass holder can share your pass, and every friend who scans it can share it again. One person shows three friends, each of them shows three more, and your audience keeps growing between campaigns without you paying for every new sign-up.
You can watch it happen. Your dashboard shows how many passes are added each day, which link or QR code each one came from, who shared and how many people joined through them, and the split between Apple Wallet and Google Wallet.
Every notification shows the clicks it drove. Add our tracking snippet to the thank-you page of your Shopify, WooCommerce or other online shop, and you’ll see the sales each notification brought in too.
Ways to send notifications without building an app
Only one of them needs nothing from your audience except a single tap. It’s the simplest way to send push notifications without an app, and people rarely switch off Wallet notifications, because the same notifications tell them about payments, boarding passes and event tickets.
*On iPhone, web push only works after someone adds your website to their home screen as a web app. On Android it works straight from the browser.
**Since iOS 26, iPhones can screen texts from unknown senders out of sight.
Students don't often communicate by emails, so this has been a lifeline to us. We've built brand loyalty and virality with the ability to share our pass with our students, and it's so easy to use.
Jovi GillStudent Letting AgentYour audience already has the wallet. They just need your pass.
See your brand on a real lock screen in a 15-minute call.
- We set up a pass with your brand while we talk
- You get a real notification on your own phone
- No commitment and no sales script
Benefits of wallet passes FAQs
What brands ask when they’re weighing up PushPass.
What are the benefits of wallet passes for brands?
A wallet pass gives you a direct line to your audience’s lock screen, added in one tap with no app and no form. It carries loyalty levels and a Scan to Share code, and it stays in their wallet between notifications, so it keeps working long after the first tap.
Is PushPass white-labelled?
Yes. Your audience sees your name, logo, colours and artwork on the sign-up page, on the pass and on every notification. PushPass powers it all in the background, so the relationship is between your brand and your audience.
Why is one tap better than a sign-up form?
Every question on a form loses people. With one tap, people join at the moment they’re interested, and you can ask for their details later, when they choose to personalise their pass or claim a benefit.
Do I need my audience's email address or phone number?
No. People add your pass without filling anything in, so you can reach their lock screen from the first tap. If you’d rather collect details first, you can switch your pass to ask for them before it’s added.
Should I use a link or a QR code?
Both. Use the link wherever people can tap, such as emails, your website, show notes and video descriptions. Use the QR code wherever they can’t, such as TV, billboards, packaging, posters and your counter.
Can I see which link or QR code works best?
Yes. Create a campaign for each placement and it gets its own link and QR code, so you can see how many passes each podcast episode, billboard or ad added.
Can I send a notification to only part of my audience?
Yes. You can send to every pass holder at once, to the people at one loyalty level, or to a single pass holder.
How many notifications can I send?
Up to three per pass in any 24 hours. That’s plenty for a channel people pay close attention to, and notifications work best when they’re useful.
How does Scan to Share work?
Every pass can carry a QR code on the front. A pass holder shows it to a friend, the friend scans it with their phone camera, and one tap adds the pass to their wallet. Set a sharing action and the person who shared earns points every time.
How do people earn loyalty points?
You choose the actions and what each one is worth, such as sharing the pass, clicking the link in a notification or visiting your channel. We can also connect your till system so that spending in your shops adds points.
Can I change my pass after people have added it?
Yes. Change the artwork or colours in the PushPass dashboard and every pass in every wallet updates within seconds, with nothing for your audience to do. You design it in our wallet pass creator.
What results can I measure?
How many passes you have and where they came from, where your audience is, the split between Apple Wallet and Google Wallet, and the clicks from every notification. Add our tracking snippet to your online shop and you’ll see the sales each notification brought in.
Can PushPass connect to my other tools?
Yes. Our API lets you send notifications from your own systems, through tools such as Zapier or straight from your CRM, so they can go out automatically.
Who owns the data, and is PushPass GDPR compliant?
You do, and yes, PushPass is GDPR compliant. Your pass holders are your audience, you can export your data at any time, and holders can remove your pass or switch off notifications whenever they like.
