VIP Pass for Creators

A VIP pass for creators gives your biggest fans a reason to stay close, and gives you a direct way to reach them. Fans add your branded pass to Apple Wallet or Google Wallet with one tap from a link or a QR code, with no app and nothing to fill in. From then on you can send early access, drops, live dates and sponsor offers straight to their lock screen, and every notification reaches each fan who has added the pass.

Rather talk it through? Book a 15-minute call

VIP pass for creators added to Apple Wallet with a lock screen notification about a new podcast episode

THE PAIN POINT

Why Your Biggest Fans Are Hard to Reach Directly

Followers are not the same as fans you can reach. When you have something that matters, such as a merch drop, a live date or a sponsor's offer, there's no reliable way to make sure your most loyal people hear about it first. A mailing list asks fans to fill in a form they'll skip, and building your own app costs far more than most creators can justify. So the people who would happily buy, share and turn up are mixed in with everyone else, and you can't show a sponsor who they really are.

THE SOLUTION

A VIP Pass Fans Add Instantly, Then You Activate Anytime

PushPass puts your own VIP pass, in your colors and with your artwork, in your fans' Apple Wallet or Google Wallet. Design it in our wallet pass creator, and a QR code on screen or a link in your video description adds it with one tap. From then on you can send notifications whenever you choose, and each one can link wherever you send them, from a new video to your store or a sponsor's offer. Fans earn points for the actions you pick and climb levels you name, so your most engaged supporters stand out, and the dashboard shows how many joined from each link and QR code. That's an audience you can show to sponsors and come back to for years.

Rather talk it through? Book a 15-minute call

Product Highlights For Creators

100% Reach to Pass Holders

Every notification goes straight to the lock screen of each fan who has added your pass, so your VIPs see the update.

App-Free Onboarding

There's no app to download, so there's nothing in the way. One tap from a QR code or a link and the fan is in, ready for your first notification.

Your Audience, Your Data

Fans can add their name and email when they choose, and you can see where your pass holders are by country and city. It's your list to export, not anyone else's.

TV Viewers Who Can't Click

More than half of YouTube viewing happens on TV screens, where nobody can click a link in the description. A QR code on screen lets those viewers add your pass in one scan.

Rewards for Engagement

Reward fans for clicking through from a notification and for sharing the pass, so the people who care most climb your levels and you can see who they are.

Scan to Share

Fans show the QR code on their pass to friends, who add it with one tap. The fan who shared earns points, and every new fan can share it again.

Common Questions About VIP Pass for Creators

What should a VIP pass for creators give fans?

Things they can't get just by following you, such as early access to merch and tickets, links you only share with pass holders and a level on the pass that shows how involved they are. The perks don't have to cost much. They just need to feel like they're for insiders.

Can a sponsor's offer go out through the pass?

Yes, send the offer as a notification with a link to the sponsor's page, and the dashboard shows how many fans clicked through. That gives you real numbers to show the next sponsor, the kind of influencer measurement that views alone can't give.

Can I sell tickets or merch through the pass?

The pass and every notification can link to your store or ticket page, so fans buy there as they normally would. Fans never pay for the pass itself or hand over payment details to add it.

Can I run a giveaway through the VIP pass?

Yes, make sharing the pass earn points, then pick a winner from the fans who shared most and send them a notification on their own. The dashboard shows who shared and how many people joined through them.

Can a VIP pass work at live shows and meet-ups?

Put a QR code on the merch stand or the big screen and fans add the pass while they're still in the room. Give each show its own code to see where fans joined, then send everyone a thank-you that night with a link to the photos.

What happens when a fan reaches the top level?

That's up to you. Their level name changes on the front of their pass, and you can send notifications to that level alone, so your top fans get early access or a thank-you nobody else sees.

Explore Other Solutions for Creators

Send Push Notifications Without an App

Push notifications reach people on the screen they check most, but on a phone the...

YouTube QR code solution for creators and brands

YouTube campaigns already use QR codes, but more than half of YouTube viewing happens on...

Owned Audience Infrastructure for Brands

Brands invest heavily in influencers, ads and media to reach customers, but very little of...

YouTube Attribution Solution for Brands

YouTube influencer attribution breaks when content is watched on a TV. Brands invest heavily in...

Influencer Marketing Loyalty Program for Brands

An influencer marketing loyalty program for brands has to capture customers while influencer attention is...

Fan Club Solution for Influencers

A fan club solution for influencers matters because most purchase intent CTAs don’t convert nearly...