Ecommerce Loyalty Program

An ecommerce loyalty program has to work for customers you may never meet, which is why PushPass puts it in the one place they always carry, the wallet on their phone. Customers add your branded pass with one tap from a link on your order confirmation page or a QR code on the packing slip, with no app and nothing to fill in. From then on you can send new collections, restocks and offers straight to their lock screen, and reward the actions that bring them back for a second order.

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Phone showing an online retailer's wallet pass with a sale notification for pass holders on the lock screen

THE PAIN POINT

Why Ecommerce Loyalty Is Hard to Win After the First Order

Online retailers pay to win every first order, then watch many of those customers drift away. Email is the usual answer, but promotional emails compete with every other shop in a crowded inbox, and paid retargeting means paying again to reach someone who has already bought from you. Points schemes that live on an account page are forgotten as soon as the parcel arrives. Without a direct line to past customers, every repeat order has to be won almost from scratch.

THE SOLUTION

A Loyalty Pass That Brings Online Customers Back

PushPass is a digital loyalty platform that puts your brand's own loyalty pass in your customers' Apple Wallet or Google Wallet, where it stays between orders. You send notifications straight to the lock screen whenever there's something worth coming back for, each with a link to the right product or collection. Customers earn points for the actions you choose, such as sharing the pass or clicking through to a new range, and climb levels you name, so your best customers can get early access without you discounting for everyone. Add a short tracking code to your order confirmation page and each notification shows the sales it brought in.

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Product Highlights For Online Retailers

New Collections on the Lock Screen

Send a notification the moment a new collection goes live, and it reaches every customer who has added your pass, not only the ones who open your emails.

Points for More Than Purchases

Reward customers for sharing the pass with friends and for clicking through from your notifications, so loyalty builds between orders as well as at checkout.

Sales Tracked to Each Notification

A short tracking code on your order confirmation page shows which notifications brought in sales, with ready-made versions for Shopify, WooCommerce, Magento and Squarespace.

Common Questions About Ecommerce Loyalty Program

Does our ecommerce loyalty program work with Shopify?

Yes, there's a ready-made version of the tracking code for Shopify's order confirmation page, and others for WooCommerce, Magento and Squarespace. Customers add the pass from a link on your site or in your emails, so the only thing you add to your shop is that short piece of code.

When is the best moment to ask an online customer to add the pass?

Straight after they've ordered, on the order confirmation page and in the confirmation email, when they're happiest with you. A QR code on the packing slip catches them again when the parcel arrives.

Can points from the pass be used at checkout?

Points move customers up the levels you set, and you decide what each level unlocks, such as a discount code you send to that level alone. Customers then use the code at checkout as normal.

Can customers join without creating an account on our site?

Yes, adding the pass needs no account and no password, so it works just as well for guest checkouts as for logged-in customers. Joining without a login is one of the benefits of wallet passes that suits online shops best.

Does it work for subscription boxes?

Yes, send a notification when the next box is revealed or about to ship, and reward subscribers who share the pass with friends who might sign up too.

Can we promote an influencer collaboration through the pass?

Give the collaboration its own QR code and link so you can see how many customers joined through it, then notify everyone with the pass when the collection drops.

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