At FanCircles, we’re revolutionizing the way brands connect with their audience through our innovative digital loyalty cards that push fan notifications to their phone without an app.
Our fan pass platform empowers music artists and creators to reach their audience directly with push notifications that reach fans’ lock screens instantly.
We’ve combined push notifications directly to fans’ lock screens with a loyalty card that sits in your fan’s digital wallet alongside their credit cards and other loyalty cards
What a Fan Pass Does for Artists and Creators
Social, video and streaming platforms are great for being discovered, but not every follower sees every update. This is where a wallet pass platform that also delivers push notifications supercharges your marketing.
A digital loyalty card that sits in your fans wallet alongside their other cards gives you a direct connection to your fan, passing all the noise of social media. It gives you the ultimate in reach and puts you back in control of the fan connection that should be in your hands.
Direct Fan Communication and Email Collection
FanCircles powers thousands of digital wallet passes across various genres from music, creators to brands in a very unique way. We look at loyalty in a very different way. Loyalty should be based on actions, sharing, and virality. FanCircles wallet pass platform allows that to happen. When your followers share their pass with their friends, they get rewarded. When they click on notifications, they get rewarded. When they buy from your store, they get rewarded. This is how digital loyalty should be and we have the platform to do this.
Effortless Setup and Customization
The PushPass platform, our wallet pass platform makes it super easy for you to customize a fan pass to distribute to your loyal followers. Choose your colors, your images, your logo and within minutes you can launch your brand new loyalty card.
After launch you can share notifications directly to fans’ mobile devices when you want, and you stay in control. Distribution is simple through a QR code or link. So instead of a hard sale in a YouTube video or a TV ad, for example, invite your followers to join your loyalty card, where you can up-sell them products later.
Easy to Set Up
Setting up direct notifications to your followers has never been simpler. With just a few clicks you can be on and running in minutes. Think of this as a new route to reach fans and followers that sits nicely alongside your email marketing campaigns and delivers short-form messages with
- Your store
- Your YouTube channel
- A competition
- A special discount for loyalty card holders only
Branded and Customizable
Your brand is your connection to your audience. With a FanCircles powered loyalty card you can sit alongside other brands in prime real estate. Your fans’ digital wallet brings in prestige and features not even available on many of the best loyalty platforms out there. We’ve taken loyalty cards to a new level by enabling push notifications that allow you to direct your customers not only to your store but your podcast, your video channels, your social channels, and in fact pretty much anything you can think of. And with the ability to share the pass from fan to fan, it can spread on its own.
Use Cases: Who Should Sign Up?
The beauty of the wallet pass lies in its versatility. Here are just a few examples of who can benefit from a FanCircles powered wallet pass service:
- Brands who want to reach their audience directly.
- Creators with sponsors who want to get more clicks and return for their sponsors
- Music artists who want to deliver messages about their latest tour and music
- Retailers who want to reward their loyal customers
Analytics and Conversion Metrics: Measure Your Impact
Understanding your audience’s behavior is critical in refining your communication strategy. With a pass that sits in your customer’s wallet, you can reach your loyal followers when you want, understand their reaction from our comprehensive analytics tools, and reward based on actions all in real-time.
Detailed Analytics
Our platform provides detailed insights into who is interacting with your pass notifications and clicking. You can see how many people added the pass, how many clicked through from each notification and, with a small tracking code on your checkout page, the sales that followed. You’ll soon know which updates were hits and which were B-sides.
Conversion Metrics and ROI
With each notification you can measure your ROI on not only a notification level but on a per-user level enabling you to customize and refine notifications over time for the best return. Using our sophisticated metrics you’ll see exactly the revenue each notification is generated for you on your website with a simple piece of code on your thank you page. All of your conversions to sales and leads can be tracked.
Fan Pass Access: Free for Fans, Powerful for Creators
Think of push passes as the same as your email platform but of course instead of delivering to inboxes, your notifications appear on each and every fan’s lock screen giving greater reach to the pace your customers live. Wallet passes are always free for your customers and for you, you pay in the same way as email marketing per subscriber.
It’s increasingly difficult to reach users not only through email and SMS in general but also Gen Z who rarely open email. SMS marketing is also in a difficult spot as spam filters within the new iPhone iOS 26 push most marketing messages to a separate box. Push notifications via a wallet pass go directly to the lock screen, no spam filters and an easy privacy-compliant way for users to unsubscribe (they simply delete the pass).
If your communications are via email, social media, and SMS, this is a tool that you should be using right now. Owning that relationship directly and enabling the reach required across all age groups isn’t easy. A wallet pass changes all of that.
