At FanCircles, we’re revolutionizing the way brands connect with their audience through our innovative digital loyalty cards that push fan notifications to their phone without an app.
Our wallet pass platform empowers brands to reach their audience directly with push notifications that hit your fans lock screens instantly,
We’ve combined push notifications directly to fans’ lock screens with a loyalty card that sits in your fan’s digital wallet alongside their credit cards and other loyalty cards
A 15-minute call. Your brand on your lock screen before it ends.
What a Fan Pass Does for Creators
Traditional platforms like Instagram, X, Facebook, and TikTok, Spotify, Apple Music restrict brands reaching their audience, unless of course you pay, or are lucky enough to go viral. Notifications from these platforms can easily get lost, meaning your updates get lost. This is where a wallet pass platform that also delivers push notifications supercharges your marketing.
A digital loyalty card that sits in your customer’s wallet alongside their credit cards gives you a direct line to your customer, passing all the noise and limitations of social media and other forms of marketing. It gives you the ultimate in reach and puts you back in control of the data that should be in your hands.
Direct Fan Communication and Email Collection
FanCircles powers thousands of digital wallet passes across various genres from music, creators to brands in a very unique way. We look at loyalty in a very different way. Loyalty should be based on actions, sharing, and virality. FanCircles wallet pass platform allows that to happen. When your followers share their pass with their friends, they get rewarded. When they click on notifications, they get rewarded. When they buy from your store, they get rewarded. This is how digital loyalty should be and we have the platform to do this.
Effortless Setup and Customization
The PushPass platform our wallet pass platform makes it super easy for you to customize a pass to distribute to your loyal followers. Choose your colors, your images, your logo and within minutes you can launch your brand new loyalty card.
After launch you can share notifications directly to fans’ mobile devices when you want but in you in control. Distribution is simple through a QR code or link. So instead of a hard sale on a video on YouTube for example, join your followers to your loyalty card where you can up-sell them products later.
Easy to Set Up
Setting up direct notifications to your followers has never been simpler. With just a few clicks you can be on and running in minutes. Think of this as a new route to reach fans and followers that sits nicely alongside your email marketing campaigns and delivers short-form messages with
- Your store
- Your YouTube channel
- A competition
- A special discount for loyalty card holders only
Branded and Customizable
Your brand is your connection to your audience. With a FanCircles powered loyalty card you can sit alongside other brands in prime real estate. Your fans’ digital wallet brings in prestige and features not even available on many of the best loyalty platforms out there. We’ve taken loyalty cards to a new level by enabling push notifications that allow you to direct your customers not only to your store but your podcast, your YouTube channel, your social channels, and in fact pretty much anything you can think of. And with the ability to share the past from fan to fan, this guarantees virality.
Use Cases: Who Should Sign Up?
The beauty of the wallet pass lies in its versatility. Here are just a few examples of who can benefit from a FanCircles powered wallet pass service:
- Brands who want to reach their audience directly.
- Creators with sponsors who want to get more clicks and return for their sponsors
- Music artists who want to deliver messages about their latest tour and music
- Retailers who want to reward their loyal customers
Analytics and Conversion Metrics: Measure Your Impact
Understanding your audience’s behavior is critical in refining your communication strategy. With a pass that sits in your customer’s wallet, you can reach your loyal followers when you want, understand their reaction from our comprehensive analytics tools, and reward based on actions all in real-time.
Detailed Analytics
Our platform provides detailed insights into who is interacting with your pass notifications and clicking. You can track metrics such as notification open rates, click-through rates, and even conversions to sales metrics that show how your messages drive real actions, ensuring that every update you send has the maximum possible impact.
Conversion Metrics and ROI
With each notification you can measure your ROI on not only a notification level but on a per-user level enabling you to customize and refine notifications over time for the best return. Using our sophisticated metrics you’ll see exactly the revenue each notification is generated for you on your website with a simple piece of code on your thank you page. All of your conversions to sales and leads can be tracked.
Fan Pass Access: Free for Fans, Powerful for Creators
Think of push passes as the same as your email platform but of course instead of delivering to inboxes, your notifications appear on each and every fan’s lock screen giving greater reach to the pace your customers live. Wallet passes are always free for your customers and for you, you pay in the same way as email marketing per subscriber.
It’s increasingly difficult to reach users not only through email and SMS in general but also Gen Z who rarely open email. SMS marketing is also in a difficult spot as spam philtres within the new iPhone iOS 26 push most marketing messages to a separate box. Push notifications via a wallet pass go directly to the lock screen, no spam philtres and an easy privacy-compliant way for users to unsubscribe (they simply delete the pass).
If your communications are via email, social media, and SMS, this is a tool that you should be using right now. Owning that relationship directly and enabling the reach required across all age groups isn’t easy. A wallet pass changes all of that.
A 15-minute call. Your brand on your lock screen before it ends.
