Category: Company News

Fan Communities
Company News

Fan Communities: More Than Just Followers

Fan communities are built on genuine devotion, not follower counts. This guide covers how fandoms have evolved online, why the smartest creators and brands treat their audience as a tribe, and how to build a direct connection with the people who actually care. Whether you are starting from zero or managing an established audience, the principles are the same: own the relationship and give your fans a reason to stay.

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Company News

Streaming Networks: When Radio Goes On Demand

In the past, radio was the promotional tool that drove music sales. People heard a song, and if they liked it, they bought the product, whether it was a CD, vinyl, or cassette. This direct link between radio play and physical sales allowed artists to make a living from their music. However, streaming has flipped that model

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A woman on a New York street scanning a QR code on a botanical water brand advertisement using her phone's camera

What is Lock Screen Marketing?

Lock screen marketing allows you to reach your customers or viewers through all of your marketing channels in a persistent way, engaging them through notifications sent directly to their phone, with campaign analytics and viral share benefits, all with one tap.

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Push notification marketing messages from multiple brands displayed on a smartphone lock screen on a modern workspace desk

Push Notification Marketing

Push notification marketing puts your message on your audience’s lock screen with no algorithm, no inbox, and no middleman. This guide compares app push, web push, and wallet pass notifications so you can pick the right channel for your business. Learn how brands, creators, and local businesses are using push notifications to build direct audiences they actually own.

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Influencer Marketing Reporting

Influencer marketing reporting is where campaigns either justify their existence or lose their budget. The standard report filled with engagement rates and reach numbers might satisfy a marketing team, but it rarely survives a conversation with the client’s finance team. The reports that protect and grow influencer budgets are the ones that connect a creator’s content to revenue in a chain that a non-marketer can follow without needing to trust an estimate.

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Influencer marketing ROI showing a marketing director reviewing a dashboard that displays both immediate campaign revenue and long-term owned audience value from wallet pass holders

Influencer Marketing ROI

Influencer marketing ROI is almost always calculated by dividing the revenue generated during the campaign window by the cost of the campaign. That formula systematically undercounts the actual return because it ignores every sale that happens after the campaign ends, every viewer who was interested but not ready to buy in the moment, and every audience member watching on a TV who could not click even if they wanted to. The real ROI of influencer marketing only becomes visible when brands measure what they kept from the campaign, not just what they sold during it.

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Brand ambassador program showing multiple creators filming content with their phones while branded wallet passes appear on a smartphone screen in the foreground

Brand Ambassador Program

Brand ambassador program structures have barely evolved since the early days of influencer marketing, and the cracks are showing. Most programs still revolve around discount codes, referral links, and commission-based incentives that only capture value when the ambassador’s audience buys immediately. The ambassadors who generate the most genuine interest are often the ones whose audiences watch on TVs and large screens where none of those conversion tools work, which means the program systematically undervalues its best performers.

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