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PushPass

PushPass

PushPass gives you a direct way to send notifications straight to your audience’s lock screen, with no app required. Fans install in 1 click via link or QR code using Apple Wallet and Google Wallet, giving you a persistent channel you can use anytime. It reinvents the loyalty card by rewarding actions and engagement, not just sales. Pricing starts small and scales as your audience grows, so you only pay more when it’s working.

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About PushPass ›

Learn how PushPass works to grow your audience. Learn more ›

Benefits ›

The benefits of using PushPass Learn more ›

Prices ›

Prices start low and pay as you grow. Learn more ›
Fan Apps

Fan Apps

Fan Apps give you a premium, creator branded iOS and Android app, with a web dashboard to run your memberships. Build a home for your entire fanbase with free and paid tiers, where premium members unlock exclusive content and perks. Sell merch and tickets inside the app, go live from your iPhone in an interactive video broadcast, and release your own audio tracks directly to members. It’s the full experience for creators who want everything in one place.

Why Fan Apps? ›

Discover the power of community ownership. Learn more ›

App Pricing ›

Subscription models for every creator. Learn more ›
Speak With Us

About Us

FanCircles is the technology behind creator-led fan engagement. As a SaaS business, we provide wallet pass platforms and fan apps for the brand and creator industries. With a deep understanding of technology via our experienced team, which includes the founder of Awin, Kevin Brown, probably the biggest affiliate marketing platform in the world, we know how to scale and provide amazing client support.

Our pedigree

Kevin Brown founded Affiliate Window (now Awin) in 2000, building the company’s tracking software himself and serving as CEO for the next eleven years. Under his leadership, the company grew to over £110 million in annual revenue, more than 200 staff across offices in London and Baltimore, and a network connecting 850 advertisers with 80,000 online publishers. Major clients included Nike, Vodafone, and Dixons Store Group. During that period, Kevin led the acquisition of Buy.At from AOL and oversaw the exit to Axel Springer and PubliGroupe in 2009. Affiliate Window later merged with Zanox and rebranded as Awin, which is now one of the largest affiliate marketing networks in the world with operations across every major market.
The technology that Kevin built at Affiliate Window solved the same problem that PushPass solves now: how to connect an action a customer takes in one place to a sale that happens somewhere else, on a different device, at a different time. At Affiliate Window, that meant tracking a click on a publisher’s website through to a purchase on an advertiser’s checkout page, across devices, across sessions, and across days. At FanCircles, it means tracking a wallet pass add from a creator’s content through to a notification tap, a website visit, and a completed purchase, whether that happens the same day or three months later. The attribution principles are identical. The channel is new.
Kevin’s CTO, Kostas Melas, was the lead developer at Affiliate Window before joining FanCircles, and Stephen Furner, who oversaw the Axel Springer exit and led investment rounds at FanCircles, has worked alongside Kevin for over a decade. The team that built one of the world’s most successful performance marketing platforms is the same team building FanCircles’ products, from fan apps to PushPass.

Our mission

Our mission is simple: We’re here to help you take back control. For too long, social media algorithms and third-party platforms have sat in the middle of the relationship between you and your fans. We’re ending that. We give brands and creators the tech to build real direct-to-consumer relationships where you actually own your data. No interference, no gatekeepers. FanCircles was built because you deserve a platform where your work, your community, and your revenue stay yours.

FanCircles was built for brands first.

We understand what it means to want a space where your work, your voice, and your community are truly yours. That is why we create platforms that help you connect directly with your fans and grow a loyal community under your own brand by bringing your audience closer for a lasting experience they deserve.

The FanCircles Ethos: Your Brand, Your Community

FanCircles was built with one vision in mind. To give brands complete control over how they connect with their audience. For some, that means a fully branded superfan app carrying your name, powered by FanCircles technology. For others, it means digital loyalty platforms with a wallet pass that lives on your fans’ phones and delivers direct notifications without an app, giving you ownership of your community and ensuring the connection between you and your fans stays yours.

Direct Engagement
You reach your fans without distraction, and you own the relationship with them and their data.

Comprehensive Features
Whether through live streaming, e-commerce, or instant notifications sent directly to a fan’s phone, FanCircles gives you the tools to build, connect, and grow.

Empowering Brands, Creators and Fans

From brands to influencers, musicians to podcasters, FanCircles provides the platforms that cater to small businesses to some of the biggest creators in the world.

Kevin founded Affiliate Window in 2000, built the company’s tracking technology, and spent eleven years as CEO, growing it to over £110 million in revenue and a network of 850 advertisers and 80,000 publishers, including Nike, Vodafone, and Dixons. He led the acquisition of Buy.At from AOL and oversaw the exit to Axel Springer in 2009. Affiliate Window is now Awin, one of the largest affiliate networks in the world. Kevin founded FanCircles to apply the same closed-loop attribution principles to direct audience engagement, first through superfan apps for the entertainment industry and now through PushPass, the wallet pass platform that gives brands and creators a measurable, owned connection to their audience’s lock screen.

Kostas has worked with Kevin as CTO for decades now. Key still: Thinking ahead and building scalable platforms. Kostas was the lead dev for Affiliate Window before this venture.

Without Lisa, Kevin couldn’t even function. Lisa has been working with Kevin for almost 15 years and makes sure things get done and done right.

Craig has a wealth of knowledge and experience, having worked in various roles in the music industry. He is a true creative who understands artists, as he is one himself. A unique thinker who is dedicated to getting the best experience for fans and artists alike.

Cristina works with clients to maximise take-up of fan club apps via strategic partnerships that allow us to access historical ticket sales data. Cris is exceptionally organised and makes sure the job gets done on time every time.

Stephen has worked with Kevin for many years, overseeing the exit of Affiliate Window to Axel Springer and heading up investment rounds at FanCircles. Stephen is a seasoned CTO.

Why FanCircles Exists

FanCircles puts brands first. We believe the relationship between a brand and its fans should never be owned or shaped by a third-party platform. That relationship should be direct, transparent, and on your terms. That’s why we build tools that let you own your audience, your data, and your revenue.

Our digital loyalty cards give brands a simple way to stay connected with fans through wallet-based experiences and direct notifications. Our Superfan Apps create fully branded spaces where deeper relationships can grow. Both are designed to keep your brand front and center, while FanCircles works quietly in the background, powering it all.

Our goal is straightforward. To give brands and creators the tools to build direct relationships, unlock new revenue, and understand their fans in ways that actually last.