FanCircles Powered Apps

Loyalty Pass for Online Retailers

A loyalty pass for online retailers sits permanently in Apple Wallet or Google Wallet, keeping your brand visible every time a customer opens their phone. PushPass builds an owned notification channel through one-tap signup on your website or in post-purchase flows. It drives repeat orders at a fraction of the cost of retargeting, replacing the buried email and expensive ad spend that most online retailers rely on today.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Loyalty pass for online retailers added to Apple Wallet or Google Wallet with QR code signup and push notifications
THE PAIN POINT

Why a Loyalty Pass for Online Retailers Must Drive Repeat Purchases

A loyalty pass for online retailers needs to turn one time buyers into repeat customers, because ecommerce growth gets expensive fast when you rely on paid ads for every sale. Most online stores try to solve this with discount popups, email capture forms, and retargeting, but customers often ignore them because the value isn’t clear or the signup feels like effort. Even when email lists grow, inboxes are crowded and time sensitive offers get missed. If you want more repeat purchases, you need a loyalty signup that feels instant and worthwhile, plus a direct way to bring customers back at the right time.
THE SOLUTION

A Loyalty Pass Customers Add Instantly With “Add to Wallet”

FanCircles is a loyalty pass for online retailers designed to make loyalty signup a soft action that customers actually complete. Customers join instantly by tapping a direct link on your website or in email, or by scanning a QR code on packaging inserts, packing slips, or thank you cards. In seconds, they add your loyalty pass to Apple Wallet or Google Wallet. Once installed, you can send push notifications straight to the customer’s lock screen for restocks, drops, VIP early access, limited offers, and reminders that drive repeat purchases. It gives online retailers an owned retention channel that doesn’t depend on algorithms or crowded inboxes.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Product Highlights For Brands

Instant Add via QR Code or Link

Customers can join by clicking a direct link online or scanning a QR code in packaging. It’s fast, clear, and converts better than most newsletter popups.

Perfect for Packaging Inserts

The highest intent moment is when the product arrives. A QR code inside the box lets customers join instantly while excitement is highest.

A Soft CTA That Beats “Buy Now”

“Add to Wallet” feels like joining VIP access, not being hard sold a product on first touch. That’s why customers are more willing to do it.

Push Notifications for Restocks and Drops

If timing matters, email is often too slow or gets missed. Push notifications land instantly on the lock screen when stock returns or a drop goes live.

VIP Early Access Rewards

Reward loyal customers with early access to launches, limited products, or exclusive bundles to increase repeat purchase rates.

Reduce Dependence on Paid Retargeting

Instead of paying again to re reach the same customers, you can re engage loyalty members directly whenever you have an offer worth sending.

Reward Actions as Well as Purchases

Traditional loyalty only rewards spend. A wallet pass loyalty program can also reward actions like joining VIP, coming back for a second order, or engaging with offers.

Bring Customers Back Without Discounting Everything

Not every message needs a discount. You can send product updates, restocks, limited releases, and VIP access that drive sales without racing to the bottom.

An Owned Retention Channel That Lives on the Phone

A wallet pass stays on the customer’s phone as a visible reminder of your brand, which increases the chance they return and buy again.

Want more info? See what else you can do with the PushPass wallet pass solution.

Common Questions About Loyalty Pass for Online Retailers

Why do I need a loyalty pass for online retailers?

Because repeat purchases are where profit comes from. A loyalty pass helps you bring customers back without depending entirely on paid ads or crowded inboxes.

How do customers join the loyalty pass?

They join instantly by clicking a direct link online or scanning a QR code in your packaging, then tapping Add to Wallet.

What can we send to loyalty members?

You can send push notifications for restocks, drops, VIP early access, limited offers, bundles, and any link you want customers to click.

Why does this convert better than email capture?

Because it’s a clearer soft CTA. Customers understand what happens when they tap Add to Wallet, and it feels like VIP access rather than “another newsletter.”. Also open rates are much higher and notifications hit the customers lock-screen - right where they are.

Why do I need this?

Because you want customers to buy again without having to pay again. This gives you a direct retention channel that compounds over time.

Where should we place QR codes for best results?

Most online retailers place QR codes on packing slips, thank you cards, inserts, and post purchase pages so customers can join with one scan.

Does this replace email marketing?

No. It complements email. Notifications are ideal for time sensitive messages like drops and restocks, while email is better for longer campaigns.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

The shift from email-based loyalty to wallet-based loyalty is being driven by friction. Loyalty programs that turn actions into measurable rewards align with how online shoppers actually behave across multiple sessions before purchasing. For the technical setup, the digital loyalty card platform covers how PushPass structures passes, tiers, and notifications for ecommerce.

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Try PushPass

Try out PushPass today, scan the QR code, and add the FanCircles brand pass to your wallet instantly.