FanCircles Powered Apps

Push Notification Marketing Platform

A push notification marketing platform has always required a mobile app, which most audiences will never download and most brands cannot justify building. PushPass bypasses the app barrier entirely by delivering notifications through Apple Wallet and Google Wallet. Your audience adds your branded pass in one tap, and every notification you send from that point lands directly on their lock screen.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Push notification marketing via wallet passes, often referred to as digital loyalty cards.
THE PAIN POINT

Push notification marketing usually needs an app

Push notification marketing to mobile devices usually needs an app, which is a big barrier to entry to not only brands and influencers but also to the end user. A recent stat showed that for every app download there was 220 wallet pass installs. Most wallet passes or loyalty card platforms don't allow push notifications. If they did, there would be a communication tool that didn't need anything more than one click to add to wallet.
THE SOLUTION

A Branded Wallet Pass That Sends Push Notifications Without an App

Once your pass is in their wallet, you can send push notifications direct to their lock screen whenever you choose. Every notification click is recorded. Every action your audience takes, visiting your site, watching your content, making a purchase, is tracked and scored automatically. That scoring segments your audience from most to least active without any manual work. You know exactly who your best audience members are before they ever tell you their name.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Product Highlights For Agencies

Send push notifications without an app

Your audience adds your branded pass to Apple Wallet or Google Wallet with one tap. From that moment you can send push notifications direct to their lock screen whenever you choose. No app download required on either side. No app store approval needed from you.

Rewards based on actions

Every time a pass holder takes an action, clicking a notification, visiting your website, watching your content, or making a purchase, they earn loyalty points automatically. Points move them through your loyalty tiers from bronze to platinum, or whatever tier names fit your brand. Your most engaged audience members identify themselves through their behaviour.

Audience segmentation

PushPass tracks every interaction between your audience and your notifications. The analytics dashboard shows you exactly how active each pass holder is, allowing you to send different messages to different segments. Your most active audience gets VIP offers. Dormant pass holders get re-engagement campaigns. All of it happens without asking anyone to fill in a form.

Works for brands and creators

PushPass works whether your audience finds you online or in person. Share your pass link on YouTube, Instagram, TikTok, or any social platform. Print your QR code on packaging, receipts, event materials, or anywhere your audience sees your brand. Every pass is fully branded to your identity. One platform, every channel.

Works online and offline

Physical businesses and online businesses use PushPass the same way. A retailer puts the QR code on the till receipt. A YouTuber puts the link in the video description. A festival puts the QR on the wristband. The pass goes into the wallet the same way regardless of where the audience discovered you. Actions and purchases are tracked whether they happen online or in store.

Want more info? See what else you can do with the PushPass wallet pass solution.

Common Questions About Push Notification Marketing Platform

Why do you need a wallet pass to send push notifications?

Most push notification tools require your audience to download an app first. App downloads create friction and the average brand converts less than 2% of its audience into app users. A branded wallet pass lives in the users' Apple Wallet or Google Wallet, which are already on every iPhone and Android device. One tap adds it. No download, no app store, no barrier. Once it is in the wallet, you can send push notifications direct to the lock screen whenever you choose.

Who owns the data?

You do. Entirely. Every pass holder in your audience is your data, stored in your account, exportable at any time. FanCircles has no claim on your audience list and no ability to contact your pass holders. When you leave, your data leaves with you.

How much does this cost?

Plans start from $89.99 per month for up to 5,000 pass holders. The price scales with your audience size at the same per-thousand rate — no renegotiation, no surprises. If you grow beyond your plan, you simply pay for the extra at the same rate. See exactly what PushPass would cost for your audience size using the pricing calculator at fancircles.com/pushpass-pricing.

Does PushPass work with both Apple and Android devices?

Yes. PushPass uses Apple Wallet on iPhone and Google Wallet on Android. Both are pre-installed on every device, no app download required on either platform. Your pass reaches your entire audience regardless of which phone they use.

How quickly can I get started with PushPass?

Most brands are live within 24 hours. You design your branded pass, set your notification preferences, and share your pass link or QR code with your audience. There is no app store approval process and no developer required.
See It On Your Phone

A 15-minute call. Your brand on your lock screen before it ends.

Removing the app barrier changes the economics of push notification marketing entirely. Push notification marketing to your audience's lock screen covers the strategy and mechanics. For those ready to build their first list, how to build a push notification list walks through the practical steps from zero to a reachable audience.

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Try PushPass

Try out PushPass today, scan the QR code, and add the FanCircles brand pass to your wallet instantly.