THE WALLET PASS PLATFORM FOR DIRECT-TO-LOCK-SCREEN MARKETING

The Wallet Pass Platform That Sends Push Notifications to Every Lock Screen

PushPass wallet pass platform puts your brand into your audiences Apple Wallet and Google Wallet with a single tap. Then sends push notifications directly to your audience’s lock screen, whenever you want. No inbox to compete with. No app to install. Just your message and link, on their phone, the moment you send it. This is the wallet pass platform built to analyze what happens after someone adds your pass.

A 15-minute call. Your brand on your lock screen before it ends.

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Join 1,000+ brands reaching their audience directly.

The FanCircles wallet pass including a notification and the iPhone in the background. The pass sits in the fan's wallet and gives offers, discounts, and special notifications

Why Most Wallet Pass Platforms Stop at the Pass

Most wallet pass platforms treat the pass as the product. They help you design a card, add it to a wallet, and stop there. The pass sits in your audience’s wallet doing nothing until they remember to open it.
That is the fundamental gap. A pass without notifications is a business card someone forgot they had. It has no way to bring your audience back, no way to announce a drop, no way to drive a click. It is static. And static does not generate revenue.
Brands evaluating wallet pass platforms often compare features like pass design, template libraries, and Apple Wallet compatibility. Those features matter, but they miss the question that determines ROI: what happens after someone adds the pass?

1

Lock Screen Push Notifications

Send messages directly to your audience’s lock screen via Apple Wallet and Google Wallet. No app required. No inbox to compete with. Every notification is seen the moment your audience picks up their phone.

2

One-Tap Distribution

Your audience adds your wallet pass instantly via a simple link or QR code. No app store approval, no frictionless onboarding, no forced data entry. It is the fastest way to get your brand onto their phone with zero friction and 100% data ownership.

3

Built-In Loyalty System

Reward clicks, purchases, attendance, shares, and any action your brand values. Points, stamps, and tiers. Every rank your audience earns is a segmentation event, giving you granular behavioural intelligence on every pass holder without ever asking their name.

The wallet pass creator page from when the app that allows a brand to design their wallet pass includes a QR code, own images, and choose colours before publishing

Design Your Pass and Go Live in Minutes

Upload your artwork, set your brand colours, and publish. Your wallet pass is live. Share a single link or QR code and your audience adds your branded VIP pass to Apple Wallet or Google Wallet in seconds. No app required. No developer needed. From that moment, you have a persistent, direct line to their lock screen. See how the full PushPass platform works.

Built-In Viral Sharing

Every wallet pass has a QR code built into it. A friend sees someone’s pass, scans the QR code, taps once, and it is in their wallet too. No forms to fill. No friction. One scan and they are in.
That same QR code works on every channel where a link simply cannot. On screen during a YouTube video. Displayed on a TV show. Printed on anything. While links do not work, QR codes bridge the gap.
This is not something email marketing can say. This is not something SMS can say. Only a wallet pass platform does this. See how brands and creators are already using a pass creator to build direct audience relationships.

QR code on poster at bus stop and two people sharing it virally together

Reward the Audience Who Show Up

PushPass includes a full loyalty system built directly into every wallet pass. Reward your audience for the things that matter to your brand: clicks, purchases, attendance, shares. Points, stamps, tiers. No separate app, no third-party plugin. It is already there, ready to use the moment you go live.
And every rank your audience earns is a segmentation event, giving you granular behavioural intelligence on every pass holder without ever asking their name.

3 wallet passes generated by PushPass the wallet pass platform

Everything You Need to Reach, Grow, and Own Your Audience

PushPass is the complete wallet pass platform for brands and creators who take their audience seriously. Lock screen notifications, viral distribution, real-world tracking, full API automation. Everything in one place.

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Everything You Need to Create, Track, and Scale

Everything you need to reach, grow, and own your audience from a single wallet pass creator

Proven ROI Tracking

Know exactly how your notifications perform. Track every click through to sales, streams, or sign-ups. No guesswork. No vanity metrics. Just clear data on what your audience responds to.

Viral Community Growth

Every pass carries a QR code your audience can share on the spot. One scan and a friend has it too. Your community grows itself, without ad spend, without campaigns, without you having to do anything.

Seamless Automation

Connect PushPass to your existing tools via our API. Automate notifications around drops, launches, events, or milestones. Set it once. Let it run.

Absolute Data Sovereignty

Your audience data belongs to you. Not to us. Not to a platform. Export it, own it, use it however you need. The relationship you build through PushPass is yours permanently.

A 15-minute call. Your brand on your lock screen before it ends.

FAQs

Got questions? Here’s everything you need to know about PushPass, the wallet pass platform

What makes PushPass different from other wallet pass platforms?

Most wallet pass platforms create a static card that sits in the wallet. PushPass creates a live notification channel. Every pass you issue can receive push notifications on both iOS and Android, includes a full loyalty reward system, and carries a QR code for viral sharing. The pass is the mechanism. Notifications are the product.

No. Your branded VIP pass adds directly into the native Apple Wallet or Google Wallet already on their phone. There is no app to build, no app store submission, and no download friction. One tap and they are in.

Every PushPass comes with a unique signup link and a QR code. Place the link in your email signature, social bio, website, or ad creative. Use the QR code in video content, TV advertising, print, packaging, or at physical events. Both routes add the pass in a single tap.

Yes. PushPass includes a complete loyalty system built into every wallet pass. You can reward actions like clicks, purchases, event attendance, and content shares with points, stamps, and tiered rewards. The loyalty programme runs inside the wallet pass with no separate app or plugin needed.

A wallet pass lives alongside your existing email and SMS channels. The difference is visibility: push notifications land on the lock screen with near-100% reach, avoiding spam filters and inbox competition. Distribution is also free after the initial pass add, unlike SMS which charges per message. PushPass complements email and SMS rather than replacing them.

Yes. PushPass is built with privacy as a core principle. You maintain absolute data sovereignty and 100% ownership of your audience relationship. The platform does not sell, share, or monetise your audience data.

Yes. PushPass includes an API that lets you trigger notifications automatically when events happen in your existing systems. Connect it to your ecommerce platform, booking system, CRM, or marketing tools and automate your lock screen communication. Set it once. Let it run.
Yes. PushPass offers agency and enterprise plans that let you manage multiple brands from a single account. Each brand gets its own fully branded wallet pass, analytics, and notification controls. Speak to us to discuss your requirements.

Try PushPass

Try out PushPass today, scan the QR code, and add the FanCircles brand pass to your wallet instantly.