How To Monetize a Podcast

How to monetize a podcast starts with owning a direct line to your listeners. New-episode alerts on their lock screens keep them coming back, and affiliate links turn that loyalty into income. You keep control of your rights and your audience.

October 8, 2020
Kevin Brown

Whether you’ve got your podcast on the major platforms or not you should be thinking about how to monetize a podcast and how to retain control of your rights. Our platforms give you a way to monetize as well as retain control. Firstly, we have our push notification software platform which allows you to send notifications to lock screens on mobile devices without an app. Affiliate links are another way in, and there’s more on affiliate marketing for micro-influencers in our guide.

The PushPass Advantage

Using our platform PushPass, you’re able to send notifications directly to phone lock screens without the viewer or listener having to install an app. In fact, with one click you can have a direct connection with that fan whether that’s via a link in description or QR code on the screen. This uses the Apple and Google Wallet to enable you to build loyal followers and notify listeners of new episodes, whether that be on podcast platforms, YouTube or other video channels.

Our Dedicated Superfan Platform.

Our second option is an own-branded, custom-built SuperFan app. We build you your very own IOS and Android platform to allow you to build your podcast directly. This way you reach all of your fans without filters and the noise you find on podcast distribution platforms.

No Middle Men

Because this is your platform and distributed in the App Stores of Apple and Google Play you keep control and have a home for your podcast. With a FanCircles-powered platform, you can build your podcast brand with no restrictions. Our platform is designed for all artists with all of the tools you need to share not only your podcast but also build a community within the social features of the app. Fans can also get involved via the Podcast Fan Wall and upload comments, photos and video. You can decide which Podcasts are free for listeners and which ones carry subscription fee.

Live broadcasting is also a key way to interact with fans

A regular broadcast to your viewer and listeners can give them a connection with you and your brand and can be used for;

Behind the scenes footage
Q&A with fans
Special extras
Chat with the Authors.

Posting to your Home Wall lets you share news, photos and video to tease new material and upcoming podcasts as well as running competitions, incentives and fun stuff.

For a closer look at how this applies to your situation, explore our fan club solution for podcasters.

Audio & Video Podcasts

You can exclusively window your Podcast in your platform before releasing it later on other networks. This way you have the best possibility of monetizing. Think of it as a cinema release. First to Cinema, then “DVD” then TV. Your app brings you the cinema release, which allows you to earn from your generous fans.

Which platform is best for me?

PushPass is a pay-as-you-grow platform that works for every size creator, artist, and brand. Whether you have 100 followers or 1 million followers, this solution is great to reward loyal fans and build your audience. Our SuperFan apps are fully branded, dedicated, all-in-one solutions that allow you to bring your fans into one home. Designed for established creators and music artists, these also generate revenue directly with inbuilt subscriptions, streaming features and the ability to bundle your merch and fan club solution together.

A 15-minute call. Your brand on your lock screen before it ends.

Kevin Brown

Kevin Brown is the founder and CEO of FanCircles. He founded Affiliate Window (now Awin) and was its CEO for eleven years. He grew it past £110 million in revenue and exited to Axel Springer in 2012. FanCircles helps brands and creators reach their audience's lock screen and reward their loyalty through loyalty passes in Apple Wallet and Google Wallet.

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