The Push Notification Platform That Reaches Every Lock Screen With No App
A push notification platform that puts your brand in Apple Wallet and Google Wallet, sends your notifications to the lock screen and rewards the people who respond.
Your audience adds your pass in one tap from a link or QR code. From then on, your message and link arrive on their lock screen whenever you send them, with no inbox to compete with and no app store in the way.
Rather talk it through? Book a 15-minute call
How our push notification platform works
Design your pass, share it once, and reach your audience’s lock screen whenever you choose. No developer, no app store approval and nothing for your audience to download.
Watch the walkthrough. We design a pass in the PushPass dashboard, share it by link and QR code, and send a push notification to the lock screen.
Design your pass
Upload your artwork, set your brand colors and add the link you want people to visit.
Share one link or QR code
Put it in your emails and on your website, on screen in a YouTube video, on packaging or at your counter. One tap adds your pass to Apple Wallet or Google Wallet.
Send to the lock screen
Write a notification and send it to everyone or to individual pass holders. It arrives on their lock screen, and tapping it opens your pass and your link.
Lock Screen Notifications
The one place on their phone they always look
Most marketing asks people to come and find you. PushPass puts your message where they already look. Every time your audience picks up their phone, your notification is waiting on the lock screen. They don’t download anything and you don’t build anything. This is lock screen marketing.
- Your notification on the lock screen of everyone who holds your pass
- Apple Wallet on iPhone and Google Wallet on Android
- Live the same day, with no app to build
Built-In Loyalty System
Reward the audience who show up
Every pass includes a loyalty system. Reward the actions that matter to you, such as clicks, purchases, visits and shares, with points and levels. There’s no separate app or plugin, and it’s ready the moment you go live. It’s the same wallet loyalty behind our digital loyalty card platform.
Every level a pass holder reaches also tells you who your most engaged people are, so you can send the right notification to the right group without ever asking for their name. Our wallet engagement platform shows you who they are.
Persistent Wallet Presence
Not just a notification. A pass that lives in their wallet.
Your branded pass sits in Apple Wallet or Google Wallet next to boarding passes and payment methods, the things people value most on their phone. Your brand is there every time they open their wallet, not because they went looking for you, but because your pass is part of their phone.
That’s a different relationship from an email in a busy inbox or a post that scrolls past. It’s one of the benefits of wallet passes that keeps working between notifications.
Built-In Viral Sharing
Your audience does the marketing
Every pass carries a Scan to Share code. A friend sees it, scans it and has your pass in their wallet in one tap, with no forms to fill in.
The same code works where links can’t: on screen in a YouTube video watched on the TV, on packaging, posters and anything in print. Email and SMS can’t spread from one person to the next like this.
Placement is everything. A poorly placed QR code converts as few as 0.004% of viewers. PushPass fits the call to action to the moment, and a well-placed pass can convert as many as 5%.
PushPass vs mobile app notifications, email and SMS
People rarely switch off Wallet notifications, because the same notifications tell them about payments, boarding passes and event tickets. A mobile app has to ask permission before it can send anything, and it only gets to ask once.
| PushPass | Mobile app notifications | SMS | ||
|---|---|---|---|---|
| No app for your audience to download | ||||
| No permission prompt to refuse | ||||
| Never caught in a spam folder | ||||
| Stays on the phone between messages | Partly* | |||
| Loyalty built in | Partly* | |||
| Spreads by scanning a phone |
*A mobile app only stays on the phone while people keep it, and only includes loyalty if you build it in.
Everything you need to reach, grow and own your audience
PushPass is a complete push notification platform for lock screen marketing, with distribution, automation, tracking and loyalty built in, and pricing that grows with you.
Clear tracking
See how many people add your pass and how many go from your pass to your site, so you know which channels and notifications work.
Viral Growth
Every pass carries a code your audience can share on the spot. One scan and a friend has it too, with no ad spend behind it.
Automation
Connect PushPass to your tools through our API and send notifications automatically around drops, launches, events and milestones. Your push notification marketing keeps running.
Your audience, your data
Your pass holders are your audience, not ours and not a platform’s. Export your data and use it however you need.
PushPass is the pass creator brands and creators use to build wallet passes with push notifications, loyalty and Scan to Share built in.
What brands send with PushPass
Every business has a moment worth a notification. Here’s what that looks like on the lock screen.
Agencies run PushPass for their clients across all of these, and brands also use it for events, membership clubs and student lettings. Explore every solution.
Trusted by brands and creators
“The brilliance of FanCircles wallet pass is it’s so simple for our visitors to signup on-site. Now we can reach people when we want, and announce our brand sponsors and celebrity chefs directly, which has had an instant uplift on sales.”
Bev Channell
Festival of Food & Drink
“Students don’t often communicate by emails, so this has been a lifeline to us. We’ve built brand loyalty and virality with the ability to share our pass with our students, and it’s so easy to use.”
Jovi Gill
Student Letting Agent
“In the world of the paranormal, direct communication is everything. FanCircles gives us a platform to share our encounters and eerie experiences without any interference.”
Karl Beattie
Most Haunted (TV Show)
“FanCircles has held our hand all the way. We’ve now cultivated our own fan data and community which has put us in a much stronger position to reach our fans directly. Great service, great product and highly recommended. ”
The Levellers (Band)
The Levellers (Band)
Your audience is on their phone right now
See your brand on a real lock screen in a 15-minute call.
- We set up a pass with your brand while we talk
- You get a real notification on your own phone
- No commitment and no sales script
Push notification platform FAQs
Everything brands ask before they send their first push notification to the lock screen.
What is a push notification platform?
A push notification platform lets a brand send messages that appear on people’s phone screens. Most need you to build an app first. PushPass is a push notification platform that sends through Apple Wallet and Google Wallet instead, so your messages reach the lock screen with no app to build or download.
How is PushPass different from app push notification tools?
App push notification tools only reach people who have downloaded your app and allowed notifications. PushPass reaches anyone who has added your pass, which takes one tap from a link or QR code. Every pass also includes a loyalty system and Scan to Share, which app push tools don’t usually offer. If you’re comparing wallet pass providers, see how our wallet pass platform stacks up.
Can I send push notifications to iPhone and Android without an app?
Yes. PushPass lets you send push notifications without an app through Apple Wallet on iPhone and Google Wallet on Android, which are already on the phone. One link or QR code works for both, and you design the pass once in our wallet pass creator.
What is lock screen marketing?
Lock screen marketing reaches your audience directly on their phone’s lock screen by sending push notifications through Apple Wallet and Google Wallet, with no app required. PushPass is built specifically for it.
How much does a push notification platform cost?
App-based push tools need an app built and maintained before you can send anything. PushPass has no app development cost, and its pricing starts small and grows with your audience, so you only pay more as it works. See our PushPass pricing.
How does PushPass handle custom branding?
You control the artwork, colors and logo, and you can update them at any time to match a campaign or event. Changes reach the passes already in people’s wallets without them doing anything.
Can I automate push notifications?
Yes. PushPass connects to your existing tools through our API, so you can send push notifications automatically around product drops, launches, events and milestones, without writing each one by hand.
What can I send in a push notification?
Offers, product drops, new content, event reminders and rewards, each linking to wherever you want people to go. Notifications work best when they’re useful, because people can switch them off at any time.
How do people sign up for my push notifications?
They add your pass. Share one link or QR code wherever your audience sees you: in emails and on your website, on screen in a YouTube video, on packaging, posters and at your counter. Every pass also carries a Scan to Share code, so holders can pass it on.
Is PushPass GDPR compliant?
Yes, PushPass is GDPR compliant. Your pass holders are your audience, you own that relationship and can export your data, and holders can remove your pass or switch off notifications at any time.
How do push notifications compare with email and SMS?
Push notifications through PushPass work alongside email and SMS as a third direct channel. Email competes in a crowded inbox and SMS is paid per message, while your pass stays in the wallet and puts your message on the lock screen.