Send Push Notifications Without an App

Send push notifications without an app by using Apple Wallet and Google Wallet as your delivery channel. PushPass lets your audience add a branded pass with one tap, and every notification you send arrives directly on their lock screen. There's no app store approval, no download to ask for and nothing for anyone to fill in.

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Phone showing lock screen push notifications that don't require an app.

THE PAIN POINT

Why Push Notifications Usually Mean Building an App

Push notifications reach people on the screen they check most, but on a phone the usual way to send them has been through your own app. Building and maintaining an app is expensive, and most people won't download one just to hear from a brand. Email and SMS still have their place, but an email competes with everything else in a crowded inbox and every SMS is paid for. So the lock screen, the most direct place to reach someone, has stayed out of reach for most businesses.

THE SOLUTION

Push Notifications Delivered Through Wallet Passes, No App Required

PushPass lets you send push notifications without an app, straight to your audience's lock screen. Instead of asking people to download anything, you ask them to tap a link or scan a QR code, and one tap adds your branded pass to Apple Wallet or Google Wallet through our wallet pass platform. From then on you can send notifications to everyone with the pass, to one loyalty level or to a single person, and each one can carry a link to an offer, a product or a video. Your pass sits in their wallet next to their tickets and boarding passes, so your brand is there every time they open it.

Rather talk it through? Book a 15-minute call

Product Highlights For Agencies

Send Push Notifications Without an App

Reach the lock screen without asking anyone to download a mobile app, which removes the biggest barrier to signing up.

Native Lock Screen Delivery

Notifications come through Apple Wallet and Google Wallet, so they appear on the lock screen alongside other trusted alerts, with or without a link.

One-Tap Add to Wallet

A QR code scan or a tap on a link adds your branded pass in one step, and it's ready to receive notifications straight away.

A Pass That Stays in the Wallet

The pass sits next to their tickets and boarding passes, so your brand stays on their phone between campaigns without taking up space like an app.

Control Notification Timing

You decide when notifications are sent, who receives them and what they link to, so you can reach your audience exactly when it matters.

Links to Any Destination

Each notification can link to any page, including videos, product pages, events or other websites, and it arrives when people are ready to act rather than while they're passively browsing.

Built-in Rewards and Engagement Tracking

Reward people for clicking through from a notification, sharing the pass or other actions you choose, so notifications become part of an ongoing loyalty relationship rather than one-off alerts.

Privacy First, Opt-In by Design

People opt in by adding the pass, and nothing has to be filled in to join. You collect details only when someone chooses to give them.

Common Questions About Send Push Notifications Without an App

Couldn't we use web push from our website instead?

On Android, web push works in the browser, but on iPhone it only works after someone adds your website to their home screen as a web app, which is a lot to ask of a casual visitor. A wallet pass works the same way on both, with one tap. The benefits of wallet passes page compares web push, SMS and wallet passes side by side.

What does someone see when a wallet notification arrives?

Your logo and your words on the lock screen, just like any other notification. Tapping it opens your pass, and the link you chose is right there on the pass.

How long can a wallet notification be?

Keep it to a sentence or two. The composer counts up to 140 characters, so lead with the offer or the news and let the link carry the detail.

Can our own systems send a notification automatically?

Yes, as well as the dashboard there's an API, so your own systems can send a notification when something happens, such as an order shipping or a ticket going on sale.

Can we send one notification to our best customers and another to everyone else?

Yes, send to everyone with the pass, to one loyalty level or to a single pass holder, so a preview can go to your top level before the main announcement goes to all.

Do people really see notifications that come from a wallet pass?

People rarely switch off Apple Wallet or Google Wallet notifications, because the same notifications carry their payments, boarding passes and tickets. So your notification reaches every lock screen that has your pass.

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