Boutique Loyalty Program for Fashion and Clothing Stores

A boutique loyalty program should feel as personal as the shop itself, without asking customers to download an app or fill in a form at the till. A QR code by the fitting rooms or a link in your order emails opens your branded pass, and one tap adds it to Apple Wallet or Google Wallet. From then on you can tell your best customers about new arrivals, private shopping evenings and the end-of-season sale before anyone else, and reward the people who come back every season.

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THE PAIN POINT

Why Boutique Loyalty Fades Between Seasons

Boutique fashion runs on relationships. Your best customers know your style and you know theirs, but between one collection and the next there is often no easy way to reach them. A window display only works for people walking past, email newsletters sit unread among the big retailers' sales, and a points card is easy to leave at home. So your most loyal customers can miss the pieces you bought with them in mind, and occasional shoppers drift off to whoever reached them last.

THE SOLUTION

A Boutique Pass That Puts Your Best Customers First

PushPass puts your boutique's own branded wallet pass, in your colors and with your logo, in your customers' Apple Wallet or Google Wallet. You send notifications straight to their lock screen whenever you choose, and each one can link wherever you send them, from a new collection online to a booking page for a styling appointment. Customers earn points for the actions you pick and climb levels you name yourself. Send a private preview to your top level or a note to one customer about the dress they asked after, and see how many people joined from each QR code and link.

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Product Highlights For Retailers

New Arrivals on the Lock Screen

Announce a new collection, a private sale or a styling evening straight to your customers' lock screens. It reaches every customer who has added your pass, not only the ones who happen to walk past.

Levels Named After Your Brand

Name your levels to suit your boutique and set as many as you like, from a first visit to your inner circle. Each customer's level shows on the front of their pass.

Shoppers Who Bring Their Friends

A customer shows the QR code on their pass to a friend, who adds it with one tap. The customer who shared earns points, and the dashboard shows which customers are bringing in new ones.

Common Questions About Boutique Loyalty Program for Fashion and Clothing Stores

Does our boutique loyalty program work if we sell online as well as in store?

Yes, in store we can connect PushPass to your till so spending adds points automatically, and online a short tracking code on your order confirmation page shows which notifications led to sales.

Can we tell a customer when their size is back in?

Once a customer has added their name to their pass, you can find them in your subscriber list and send a notification to them alone, with a link straight to the piece they were waiting for.

Can staff see a customer's level when they come into the shop?

Their level sits on the front of their pass, so when a customer shows it at the till your team can see they've reached Gold and thank them properly.

Do we have to offer discounts to make boutique loyalty work?

Not necessarily, because in fashion recognition often counts for more than money off, and loyalty in the wallet lets you offer it. Early access to a collection, an invitation to a private evening and a level on the pass that shows someone is one of your best customers can mean more than another discount.

How do we ask customers to add the pass without it feeling like a hard sell?

Give them a reason they'd want anyway, such as first look at the next collection, and leave the QR code by the fitting rooms and on your carrier bags. One tap adds the pass, so nobody is held up at the till and nobody has to hand over an email address.

Can we use it at a pop-up shop or a fashion fair?

Yes, give the pop-up its own QR code and you can see exactly how many visitors joined there. Everyone who adds the pass stays reachable long after the stand comes down, so the next collection can find them.

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