Kevin Brown, founder of GigRev, recently took part in an online panel discussion hosted
by AIM titled “No Fans, No Money- Engage With Your Audience and Unlock Revenue in
the Process” which featured the following speakers;
- Lucy Pullin – Board Director of Featured Artists Coalition / Singer Songwriter / ArtistManager, ie:music
- Shingai Shoniwa – Artist + Director + Co-founder, Zimtron + The Floor
- Patrick Mills – Artist Lead, DICE
- Callum Johnson – Friend of AIM Manager, Association of Independent Music (AIM) (Moderator)
The conversation focused heavily on what a genuine fan wants from their favourite artists, highlighting the hugely popular exclusive Roundhouse gig by Robbie Williams, which
gave existing subscribers the chance to see him in a more intimate setting. Lucy Pullin, who was instrumental in putting this show together, added that people couldn’t just subscribe because of the gig announcement. Fans had to be already subscribed for a period of time, making sure that loyalty to the app was rewarded. A true reward for true engagement.
Of this particular idea, Lucy said “..It’s not rocket science, it’s about a genuine
relationship between an artist and a fan”
It really is that simple. So why isn’t this already widespread and standard issue in the
industry? Just a few years ago, the subscription model for artists was seen as a naff throwback to the fanclub days of old. But this is the fanclub for the modern fan.
And the fans are indeed seeing the benefits. The artists are seeing the benefits, too.