Just like us normal folk, they have realised the value in communities. The emotional value of feeling connected in a time of crisis and that special feeling of engaging one on one with someone amid an ocean of throwaway culture – one more Tiger King meme and my phone is going out the window.
But most of these artists have had global audiences for a long time, way before this happened – but what happens when this is all over- is it enough to just swing into town every few years, sell out an arena and move on to the next? Is social media alone really providing the level of connection fans look for these days?
Leading tech entrepreneur and founder of FanCircles, Kevin Brown, has understood the fractured and malnourished nature of social media platforms for some time now. For artists, he has recognised the need for a hub to build their communities around, a place where like minded people can congregate and truly be part of something. Any fans of Robbie Williams, Neck Deep, The Pearl Harts or British legends UB40 (to name a few) will tell you that the custom fan engagement platform have been providing them with just that – a place to be. Far from the noise and desperate clambering for attention, they are free to be a fan of an artist in the truest sense, immersed and engaged, supporting and being supported.