From Casual Followers to True Fans: The Realities of the Music Industry
Navigating the music industry is complex, filled with both opportunities and pitfalls. While streaming platforms and social media have revolutionized how artists connect with fans, how do you really build a fanbase? Here’s a deeper dive into transforming casual listeners into dedicated fans, while understanding the intricacies of the modern music landscape:
Streaming Music’s Double-Edged Sword
Platforms like Spotify and Apple Music have made music more accessible than ever. However, the financial returns are awful. An artist might earn roughly $17,000 for 10 million plays, and that’s if they’re lucky enough to bag all the royalties. For those signed to labels, they might only see about 20% of that amount.
The Power of Live Concerts
Live performances are the lifeblood of many artists. They offer a direct connection with fans and can be financially rewarding. But, they require constant touring, which can be both physically and mentally taxing. Alongside, merchandise sales at these events can significantly boost income, making it crucial to invest in quality and unique merch items.
Engaging Through Live Broadcasts
While platforms like TikTok and Instagram offer live broadcasting features, they should be used strategically. Instead of merely performing, use them to engage in genuine conversations with fans. Broadcasting entire concerts live might not be the best strategy; after all, if it were a sure-shot success, we’d see more music TV shows. Build a fanbase by maybe playing 1 or 2 songs and talking and listening to your viewers. Just playing a 30 minute set won’t get their attention. Save that for live concerts.
Always Stay Authentic
In the chase for streaming numbers, it’s easy to get swayed by algorithms and trends. But compromising your unique sound to fit into a mould rarely pays off in the long run. Authenticity resonates, and true fans value it.
Understand The Landscape
Not all music genres thrive on mainstream streaming platforms. Genres like indie, punk, rock, and metal have passionate fan bases that often lie outside the casual listener spectrum. These fans are the ones attending concerts, buying merchandise, and genuinely supporting artists. Catering to them can be more rewarding than chasing mainstream success.
The Dedicated 15% – Superfans
It’s essential to recognize that while casual listeners are vast in number, it’s the dedicated 15% of fans who attend concerts, buy tickets, and purchase merchandise that truly sustain the music industry. These are the fans who are genuinely invested in an artist’s journey.
Leveraging Community Platforms
Platforms like FanCircles offer artists a space to cultivate deeper connections with their dedicated fan base. By providing exclusive content, engaging directly, and offering unique experiences, artists can foster loyalty and ensure a more stable revenue stream.
In the quest to transform casual followers into true fans, understanding the nuances of the music industry is crucial. By focusing on genuine engagement, staying true to one’s art, and leveraging the right platforms, artists can build a loyal and supportive fanbase.
Crafting a Solid Foundation for Your FanbaseStarting your artistic journey without an existing fanbase can feel like venturing into uncharted territory. However, every renowned artist or brand began somewhere, and with the right approach, you can lay a robust foundation for a dedicated following. Here’s a deeper dive into how to build a fanbase from scratch:
Identify Your Unique Selling Point
Before you can attract fans, you need to know what sets you apart. Whether it’s a distinctive voice, a unique style, or a particular message you want to convey, pinpointing your USP is crucial. This becomes your brand’s core, around which all your promotional strategies revolve.
(yes we know this sounds corporate but keep reading)
Be AuthenticFans are drawn to authenticity. Share your journey, the highs and the lows, and let them see the person behind the art. This creates a genuine connection, making fans feel like they’re part of your story.
Consistent BrandingEnsure that your branding is consistent across all platforms. From your logo to your colour scheme, having a consistent brand image makes you easily recognizable and professional.
CollaborateEspecially for musicians, collaborations can be a gateway to new audiences. If you’re pondering how to build a fanbase as a rapper for example, consider collaborating with artists from complementary genres. This not only diversifies your sound but also introduces you to their fanbase.
Build a Fanbase By Just Getting Out There!Build a fanbase by;
- Playing concerts – Do lots of them and learn your craft.
- Connect with other artists in the same and even different genres.
- Be seen at other artist’s events and say hi to them.
- Try to get support slots on other artist’s tours.