From Casual Followers to True Fans: The Realities of the Music Industry
Navigating the music industry is complex, filled with both opportunities and pitfalls. While streaming platforms and social media have revolutionized how artists connect with fans, how do you really build a fanbase? Here’s a deeper dive into transforming casual listeners into dedicated fans, while understanding the intricacies of the modern music landscape:
Streaming Music’s Double-Edged Sword
Platforms like Spotify and Apple Music have made music more accessible than ever. However, the financial returns are awful. An artist might earn roughly $17,000 for 10 million plays, and that’s if they’re lucky enough to bag all the royalties. For those signed to labels, they might only see about 20% of that amount.
The Power of Live Concerts
Live performances are the lifeblood of many artists. They offer a direct connection with fans and can be financially rewarding. But, they require constant touring, which can be both physically and mentally taxing. Alongside, merchandise sales at these events can significantly boost income, making it crucial to invest in quality and unique merch items.
Engaging Through Live Broadcasts
While platforms like TikTok and Instagram offer live broadcasting features, they should be used strategically. Instead of merely performing, use them to engage in genuine conversations with fans. Broadcasting entire concerts live might not be the best strategy; after all, if it were a sure-shot success, we’d see more music TV shows. Build a fanbase by maybe playing 1 or 2 songs and talking and listening to your viewers. Just playing a 30 minute set won’t get their attention. Save that for live concerts.
Always Stay Authentic
In the chase for streaming numbers, it’s easy to get swayed by algorithms and trends. But compromising your unique sound to fit into a mould rarely pays off in the long run. Authenticity resonates, and true fans value it.
Understand The Landscape
Not all music genres thrive on mainstream streaming platforms. Genres like indie, punk, rock, and metal have passionate fan bases that often lie outside the casual listener spectrum. These fans are the ones attending concerts, buying merchandise, and genuinely supporting artists. Catering to them can be more rewarding than chasing mainstream success.
The Dedicated 15% – Superfans
It’s essential to recognize that while casual listeners are vast in number, it’s the dedicated 15% of fans who attend concerts, buy tickets, and purchase merchandise that truly sustain the music industry. These are the fans who are genuinely invested in an artist’s journey.
Leveraging Community Platforms
Platforms like FanCircles offer artists a space to cultivate deeper connections with their dedicated fan base. By providing exclusive content, engaging directly, and offering unique experiences, artists can foster loyalty and ensure a more stable revenue stream.
In the quest to transform casual followers into true fans, understanding the nuances of the music industry is crucial. By focusing on genuine engagement, staying true to one’s art, and leveraging the right platforms, artists can build a loyal and supportive fanbase.
"Streaming music might seem like a lucrative avenue, but the reality is starkly different. An artist typically earns a mere $17,000 from 10 million plays, and that's if they're entitled to 100% of the song's royalties. For those under a label, they might only see about 20% of that amount."
Crafting a Solid Foundation for Your Fanbase
Starting your artistic journey without an existing fanbase can feel like venturing into uncharted territory. However, every renowned artist or brand began somewhere, and with the right approach, you can lay a robust foundation for a dedicated following. Here’s a deeper dive into how to build a fanbase from scratch:Identify Your Unique Selling Point
(yes we know this sounds corporate but keep reading)
Before you can attract fans, you need to know what sets you apart. Whether it’s a distinctive voice, a unique style, or a particular message you want to convey, pinpointing your USP is crucial. This becomes your brand’s core, around which all your promotional strategies revolve.
Be Authentic
Fans are drawn to authenticity. Share your journey, the highs and the lows, and let them see the person behind the art. This creates a genuine connection, making fans feel like they’re part of your story.Consistent Branding
Ensure that your branding is consistent across all platforms. From your logo to your colour scheme, having a consistent brand image makes you easily recognizable and professional.Collaborate
Especially for musicians, collaborations can be a gateway to new audiences. If you’re pondering how to build a fanbase as a rapper for example, consider collaborating with artists from complementary genres. This not only diversifies your sound but also introduces you to their fanbase.Build a Fanbase By Just Getting Out There!
Build a fanbase by;- Playing concerts – Do lots of them and learn your craft.
- Connect with other artists in the same and even different genres.
- Be seen at other artist’s events and say hi to them.
- Try to get support slots on other artist’s tours.
Get Fan Feedback
As you start, feedback will be your goldmine. Listen to what early fans have to say, adapt, and refine your approach without compromising your integrity. This shows fans that their opinion matters and fosters the loyalty that will help you build a fanbase.Include A dedicated Fan Engagement or Fan Club Platform
While starting on social media is great, moving fans to your own dedicated platform, like a FanCircles powered app, gives a deeper, more direct connection. Here, you can offer exclusive content, behind-the-scenes looks, share music while building dedicated fans. Something like a fan club platform or fan engagement platform. Remember, building a fanbase from the ground up is a process. It requires patience, persistence, and passion. But with each fan you gain, you’re not just increasing a number; you’re building a community that resonates with your art and message.
Why FanCircles is Your Ultimate Fanbase App
In the ever-evolving music landscape, where the line between casual listeners and dedicated fans is continually blurring, having a dedicated space to cultivate and nurture your fanbase is paramount. FanCircles stands out as the ultimate solution for artists and creators looking to deepen their connection with fans. Here’s why:Direct, Unfiltered Engagement
Unlike mainstream social media platforms where algorithms dictate content visibility, FanCircles ensures that your posts reach 100% of your audience. No more worrying about the whims of ever-changing algorithms or paying extra to reach your own followers.Monetisation Opportunities
Streaming platforms like Spotify, might offer exposure, but the returns are often minimal. With FanCircles, artists can introduce premium content, exclusive merchandise, early access tickets, and more, providing a direct revenue stream that’s often much more lucrative than streaming royalties.Exclusive Content Delivery
Live streams, audio streams, behind-the-scenes content, and more can be delivered directly to your fans. This exclusivity not only adds value but also fosters a sense of community and loyalty among fans.Own Your Fan Data And Communicate
One of the significant drawbacks of mainstream platforms is the lack of access to fan data. What other business doesn’t know who their customer is? You need to know this! FanCircles empowers artists with insights into their fanbase, allowing for more targeted and effective engagement strategies.Engage The Way A Fan Wants To Engage
While there are numerous community platforms out there, FanCircles is specifically designed with the music industry in mind. Whether you’re an indie artist, a rapper, or a rock band, the platform caters to the unique needs and challenges of the music world.Build A Fanbase Beyond Casual Engagement
FanCircles isn’t just about likes and comments. It’s about building meaningful, lasting relationships with fans. From Q&A live session to virtual meet-and-greets, the platform offers myriad ways to deepen fan engagement.Make Fans Feel Loved And Keep Them Safe
Social media can be a horrible place sometimes. It’s full of negativity and hate. Now, build a fanbase in a FanCircles powered app and this all changes. It offers a safe and secure environment for both artists and fans to build a place where every fan has common ground. And, of course, it’s your data – as it should be. After all they are your fans.FanCircles Is Your Dedicated Team of Experts
Behind FanCircles is a team that understands the music industry’s intricacies. Our expertise ensures we are always ahead of the curve, and meeting the the expectations of your fans. While there are numerous ways to engage with fans, FanCircles offers a dedicated, and very effective solution tailored for building a fanbase. For artists who want to grow, you need to build a fanbase and forge deep connections, FanCircles is the ultimate fanbase app for this.
Author: Kevin Brown
Kevin, the CEO of FanCircles, is a serial entrepreneur with extensive experience in both the tech and music industries. He has managed arena-level artists and founded Affiliate Window (Awin.com), which he successfully exited in 2012 after its acquisition by Axel Springer. Recognizing the needs of artists and labels to connect directly with fans, he embarked on the journey of establishing FanCircles.
